Revlon has announced that it has signed an exclusive global license agreement with contemporary fashion brand AllSaints to create the brand’s first fragrance.
Established in 1994, AllSaints is a global, contemporary brand with an independent spirit, known for its iconic biker jackets and creating apparel and accessories for men and women around the world. The core values of AllSaints are individuality with an East London attitude.
“We are proud to partner with an industry leader, Revlon, to launch the AllSaints fragrance collection,” said William Kim, CEO of AllSaints. “Revlon’s strategic approach is perfectly aligned with our brand vision and global growth focus,” he added. “As a brand, AllSaints is recognised globally for its fashion-forward, contemporary, Ready-to-Wear and bag collections and we look forward to creating a fragrance collection with Revlon which embodies these attributes.”
“We are thrilled to partner with AllSaints, and strive to translate their unique perspective on fashion to the world of scent,” said Serge Jureidini, President, Revlon, Elizabeth Arden and Fragrances at Revlon. “AllSaints’ impressive footprint and customer-centric mindset is perfectly aligned with Revlon’s strategy and our focus to accelerate our global business,” he noted.
About AllSaints
AllSaints is a global, digital, contemporary brand with an independent spirit, founded in 1994. Headquartered in East London, the brand designs a balanced collection of 50/50 menswear to womenswear Ready-to-Wear as well as handbags in-house. AllSaints has just under 3,200 employees across 31 countries and achieved sales of over £300M in its 2016 to 2017 financial year. The brand is obsessed with building a business model for the future, putting brand experience and the customer at the core of everything they do. AllSaints curates every aspect of the brand experience in-house, from store design and construction to the global web platform and the collections which can be found throughout Europe, North America, Latin America, Asia and the Middle East in over 240 directly operated stores, franchise stores, concessions and outlets.
