With three new openings since the beginning of 2016 for the Vichy and La Roche-Posay brands, L’Oréal Travel Retail continues to actively deploy it’s successful DermaCenter concept in the world’s best travel retail locations.
With the new Lotte Duty Free Ginza (Japan) – a 18m² DermaCenter that introduces Vichy for the 1st time in Japan – the new DFS Siem Reap (Cambodia) and King Power at Suvarnabhumi International Airport the DermaCenter offering to travellers is expanding in all corners of the globe. Vichy and La Roche-Posay are the dermo-cosmetics brands that L’Oréal Travel Retail say bring a strong and a very complementary product offer to skincare in travel retail.
Formulated to preserve, heal, treat and improve the health of skin, offering optimal product safety and effectiveness, proven under medical control, the Vichy and La Roche-Posay products are recommended by health professionals worldwide. Within these DermaCenters, dedicated pharmacists or Dermo-Advisors provide customers with a unique professional and personalized Healthy Skin Check-Up, a product recommendation as well as exclusive routines on growing concerns such as pollution, UV damage, skin allergies as well as travel destinations.
With over 20 locations now worldwide and more confirmed upcoming major openings in the weeks to come, L’Oréal Travel Retail say DermaCenters are proving the strong appeal of their unique combination of services and products, as well as their capacity to recruit new customers to the perfume & cosmetics travel retail category.
Copyright The Duty Free Hunter 2020