The top-selling make-up brand in the world, Maybelline, is going through exciting times as the brand completely reinvents itself. The brand takes its inspiration from the city where it all began, the city that never sleeps: New York City – and now has created some special make-up sets especially for travellers.
The new brand slogan says it all, as it perfectly captures the new energy that infuses the brand: MAKE IT HAPPEN.. Maybelline is the make-up brand that captures New York’s energy, edge and style to inspire all women to define their beauty and express themselves. It simply brings New York’s inspiration and the power of makeup to all women. This new direction is also driven by a strong consumer insight changing the world of beauty. Millennials today aren’t content to just take life as it comes. They’re looking to MAKE THINGS HAPPEN. They want to change things. This is when Maybelline comes into the game, as it gives them the tools and the confidence to MAKE IT – whatever IT might be – HAPPEN.
The new Travel Retail exclusive collection “NEW YORK ESSENTIALS” embodies this new energy and empowers women to discover New York City on their own terms. The essentials to conquer the city: a stylish pouch, make-up novelties and best sellers combined with insights about the hottest districts in town.
BROOKLYN BOLD: an eye make-up look so bold it might be inappropriate
EMPIRE NUDE: dare to go nude with this romantic look
BROADWAY GLAM: a full-on glam look to keep the spotlight on you
5th AVENUE CHIC: fashionistas will go crazy about this elegant look that lasts an all-day shopping spree
The NEW YORK ESSENTIAL looks will be available from April, exclusively in Travel Retail in Europe, the Middle-East & Africa and the Americas.
Find out more: http://www.maybelline.com/
