L’Oréal, the leading beauty company in the world and Tripadvisor, the world’s largest travel guidance platform, signed for a long-term breakthrough partnership in New York as a worldwide travel retail exclusive agreement for beauty category. The two travel industry leaders are ambitious in creating the future of travel experiences to engage travellers at every step of their journey.
The behaviors of consumers have shifted post-covid with clear expectations for experiences products and services. This win-win collaboration between L’Oreal and Tripadvisor is built around digital media activations, a strong data partnership and co-innovation in order to enrich the traveller experience.
The two companies initially joined forces last year to launch the “Beauty to Go” project to engage U.S. and U.K. travellers in duty-free beauty. The success of this game changer project paved the way to this new partnership.
“We are very pleased by the partnership with Tripadvisor. We share the same vision not only to serve the travelers better and create value, but also to explore new ways to engage with them and to increase conversion in duty-free stores” said Vincent Boinay, President of L’Oréal Travel Retail Worldwide.
“We are delighted to continue our collaboration with L’Oréal. Beauty retail is such a core component of traveling, in both the planning and experiencing stages, so this partnership is a natural fit and provides us with the opportunity to truly innovate this space” said Christine Maguire, Vice President and General Manager, Media at Tripadvisor.