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Urban Decay Moondust collection is GO for launch

Urban Decay Moondust collection is GO for launch

Urban Decay used (and nearly broke) Instagram to unveil its new Fall 2016 Make-up Collection last month – and its hitting the shops in the next few weeks…

The fall collection features a new eye-shadow palette, along with core additions like Naked Skin Color Correcting Fluid, All Nighter Foundation, and Razor Sharp Liquid Eyeliner.

Availability: From 10 July 2016 on urbandecay.com

End July in the US at Sephora, Nordstrom and – on UD counters around the world (form a nice orderly queue please ladies) during July and August.

Urban Decay Fall 2016 Makeup Collection (and brand notes) below…

Moondust Eyeshadow Palette – New & Permanent
When we released Moondust Eyeshadow, makeup junkies everywhere went wild. A never-before-seen innovation in shadow, Moondust contains microfine bits of iridescent sparkle for a dazzling effect like no other. Now we’ve got something that will send your glitter addiction into overdrive. Urban Decay introduces our first-ever Moondust Eyeshadow Palette—loaded with eight ALL-NEW shades. Thought you couldn’t be any more obsessed with our most intensely sparkly shadow? Wait until you see what’s inside this highly anticipated palette—it’s like a glimmering lunar rainbow! From Element (a beautiful peach with a cool shifty effect) and Lightyear (a vivid, saturated green) to Galaxy (the perfect smoky blue-gray), we pushed the envelope to create some of our most vibrant, unique Moondust shades yet. Online July 10th at urbandecay.com, in-stores July 14th.

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Specter – soft pink with tonal sparkle
Element – peach with pink shift and sparkle
Magnetic – purple with blue sparkle
Lightyear – vibrant green with tonal sparkle
Granite – gunmetal with multi-colored sparkle
Lithium – brown with iridescent 3D sparkle
Vega – bright blue with tonal sparkle
Galaxy – smoky blue-gray with iridescent 3D sparkle

Naked Skin Color Correcting Fluid – New & Permanent
Naked Skin Color Correcting Fluid is the next generation of skin perfection and radiance. Use these shades to correct imperfections and play up your best features, all without having to lug around a whole contour kit. Unlike a lot of cream-based color correctors, our liquid formula is easy to use and always blends beautifully—whether you use a little or a lot. Special pigment technology provides a smooth, even application every time. (And we based our formula off of Naked Skin Concealer, so you know it’s weightless and crazy good.)

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Green – reduces redness
Lavender – balances sallowness
Pink – brightens dark areas
Yellow – corrects dullness
Peach – masks circles/spots

Waterproof Fine-Point Eye Pen – New & Permanent
There are two universal truths about black liquid liner: It can never be too black or too perfect. Nail the look every time with Perversion Waterproof Fine-Point Eye Pen. This super-smooth, free-flowing pen lays down blacker-than-black lines with absolute precision. Our waterproof formula glides on without skipping or pulling, and the ultra fine tip provides an insane amount of control for a flawless application. Create thin, fine lines and bold, thick lines like a total pro—even if you’re not! This pen is so good, even those who normally shy away from liquid liner will have their technique perfected in no time. Like all of our Perversion products, the color payoff is amazing (and intensely black!). And once you’ve applied it, the ink dries down quickly; won’t smudge, run or feather; and lasts ALL day.

Perversion – blackest black

Razor Sharp Water-Resistant Longwear Liquid Eyeliner – New & Permanent
Liquid Liner was one of our original color products, and we’re always reinventing and improving it. Since we can never get enough color, we also wanted to expand our range with more dimensional shades and multiple finishes. The name comes from one of our photographers, who used to look in the lens and whisper, “Ooh, that’s razor sharp.” We thought the delivery was funny, but it also sounded like a good name for liquid liner. The precision brush really lives up to the moniker—it’s practically impossible to mess up. Still perfecting your technique? After giving the bottle a good shake, lean your elbow on a stable surface to keep your hand steady while you apply. Then, just draw down into your lashes so the upper part of the line is sharp and even.

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Perversion – blackest black
Revolver – gunmetal with iridescent sparkle
Demolition – deep brown
Snakebite – metallic copper bronze
Push – navy
Street – dark green
Zodiac – smoky black with blue-green shift and blue-green sparkle
Deep End – bright tonal shimmer
Kush – grass green
Chaos – vibrant cobalt blue
Retrograde – dark purple with purple micro-sparkle
Ecstasy – bright purple
Junkshow – bright pink with sparkle
Intergalactic – light purple with silver sparkle
Cuff – metallic silver shimmer with silver micro-sparkle
Space – cowboy Light champagne with silver sparkle
Goldrush – gold sparkle
Fireball – peach with pink shift
Bump – white
Dark Force – dark brown with gold sparkle

All Nighter Liquid Foundation – New & Permanent
What sets All Nighter apart? Our waterproof, oil-absorbing formula provides complete coverage that lasts ALL night, with a modern matte finish that never looks overdone. Achieve a perfected, blown-out effect you never thought possible—for skin that looks amazing and stays that way. Perfect for all-night affairs and other scandalous activities, this revolutionary formula is also comfortable enough to wear every day. We loaded All Nighter Liquid Foundation with an INSANE amount of pigment (three times as much as Naked Skin Liquid Makeup!), so a little goes a long way. But the results are beautiful! And with our wide range of 24 meticulously calibrated shades, it’s easy to find the perfect match.

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0.5 Fair pocelain with subtle pink undertone
1.0 Fair bisque with soft warm undertone
1.5 Fair bisque with subtle pink undertone
2.0 Fair with soft warm undertone
2.5 Fair with subtle pink undertone
3.0 Light with soft warm undertone
3.25 Light with neutral undertone
3.5 Light with subtle pink undertone
4.0 Medium-light with soft warm undertone
4.5 Medium-light beige with subtle pink undertone
5.0 Medium with soft warm undertone
5.5 Medium with subtle pink undertone
6.0 Medium beige with soft warm undertone
6.5 Medium beige with subtle pink undertone
7.0 Medium-dark with soft warm undertone
7.5 Medium-dark with subtle pink undertone
7.75 Medium-dark with golden undertone
8.0 Dark with soft warm undertone
8.75 Dark with golden undertone
9.0 Dark beige with soft warm undertone
9.75 Dark beige with golden undertone
10.0 Dark brown with soft warm undertone
11.0 Very dark brown with soft warm undertone
12.0 Deep with soft warm undertone

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