Louis Vuitton places Callum Turner at the center of its Spring 2027 Trunk Editions campaign blending refined wardrobe staples with relaxed New York domestic scenes.
Louis Vuitton has returned to its Trunk Editions concept for Spring/Summer 2027, once again using Callum Turner to frame the collection through everyday situations rather than formal fashion imagery. The new Louis Vuitton trunk campaign presents the British actor reading a newspaper, spending time with a dog, having breakfast and practising his putting in New York.
The approach keeps the focus on clothes meant to work across different parts of a day. Turner wears cotton silk poplin shirts, double face cashmere outerwear and indigo washed cotton cashmere denim. These are familiar wardrobe categories, but the fabric choices and finish place them clearly within the luxury market.
Pharrell Williams introduced Trunk Editions as a way to connect contemporary menswear with Louis Vuitton’s long history in travel goods. That link is not expressed through literal luggage in every image. Instead, the collection treats the idea of a trunk as a compact wardrobe with useful pieces selected to cover several settings without relying on obvious novelty.
Gregory Harris photographed the campaign on film in New York City. The images place Turner in calm interiors and low key daily routines. One sequence shows him with a Rhodesian ridgeback, continuing a canine theme seen in an earlier Vuitton campaign. A short film also puts the pair opposite each other over a chessboard, adding a dry sense of humor without changing the restrained character of the clothes.
