Louis Vuitton unveils its spring-summer 2024 campaign, highlighting fluid silhouettes paired with striking graphic elements. The collection, captured by renowned photographer David Sims, showcases the designs of women’s creative director Nicolas Ghesquière.

The Louis Vuitton spring 2024 advertisements star a cast, including the acclaimed actress and Wicked star Cynthia Erivo and models Hejia Li, Ida Heiner, and Loli Bahia, channeling the essence of the brand’s aesthetic.

The collection features a range of pieces, from breezy maxi skirts to dynamic colour-block jackets, long-sleeve blouses, and distinctive belts, emphasizing a sophisticated yet playful layering technique. The palette oscillates between vibrant and subdued shades, curated by stylist Marie-Amélie Sauvé, showcasing the collection’s versatility and appeal.

Accessories, particularly handbags, are a focal point with the iconic Alma and Dauphine bags, adorned with monogram prints, taking center stage. The latest addition, the GO-14 bag, captivates with its unique textured and quilted leather.

Behind the scenes, Lucia Pieroni crafts luminous, dewy makeup looks that complement the collection’s ethereal quality. At the same time, hair stylist Duffy creates tousled hairstyles for the models that resonate with the campaign’s modern aesthetic.