Thélios, LVMH Eyewear Excellence, will present a selection from its luxury Maisons and proprietary brands, available for the global travel retail market ahead of the TFWA World Exhibition 30 September to 3 October.
Founded in 2017, Thélios is the in-house eyewear company of LVMH, world leader in luxury. 2024 has so far seen Thélios extend its global reach for travel retail activations and next year will be even busier. Thélios will present key eyewear collections from its Maisons portfolio including Dior, Fendi, Bulgari, Givenchy, Loewe, Kenzo, Fred, and TAG Heuer, plus its newest offers from its proprietary brands Vuarnet and Barton Perreira in Cannes, stand number RH5 Riviera Village.

“Thélios is committed to elevate the luxury eyewear category every step of the way. Global travel retail is a key channel for us and the perfect environment for us to showcase our products and innovative visual merchandising concepts. We are delighted to be back in Cannes reveal our latest luxury Maisons’ eyewear collections for travel retail partners. We look forward to meeting our valued partners and making new connections in this very special 40th anniversary for the TFWA event in Cannes,” said Alessandro Eucaliptus, Head of GTR for Thélios.

Thélios will present key styles for travel retail including the below:

DIOR

VERY DIOR
Presented for the first time during the Dior Fall-Winter 2024-25 Womenswear show in Paris,
the VeryDior is not only a sunglasses product but also a fashionable headband. This design
matches the energy of a modern Parisienne imagined by Artistic Director Maria Grazia Chiuri
for the Dior woman. Ultra-modern and eye-catching, this sculptural all-around mask-shaped
style boasts the iconic Cannage motif on the temples and an extra-large CD gold metal
signature on the sides.


CD DIAMOND
Sophisticated yet edgy, this classic square style in semi-transparent grey acetate showcases
the iconic CD Diamond pins in the shape of diamonds on the front. Elegant and bold, this
design also boasts a metal wire core on the temples, engraved with the emblematic CD
Diamond pattern, a reference to the Maison’s rich heritage.


FENDI

FENDI FIRST CRYSTAL
Light and distinctive, the modern FENDI First Crystal line is constantly reinventing itself. New
this season, the ultra-light rimless cat-eye shape is a bold fashion statement. A precious touch,
this style features two delicate sparkling F crystals on the lenses and a classic FENDI signature
script lasered on the metal temples.

FENDI DIAGONAL
An ode to the signature Diagonal design featured in the Maison’s accessories line, the FENDI
Diagonal line is easily recognizable by the distinctive diagonal detail on the temples,
completed with a tone-on-tone metal insert and an eye-catching FF pattern lasered on the
end tips. This squared acetate style embodies the vision of Silvia Venturini Fendi for the Fendi
Men.

CELINE

CELINE TRIOMPHE
A new addition to the Triomphe family, this squared oversized frame in bold acetate conveys
the spirit of endless elegance. Both vintage-inspired and trend-driven, this model boasts a
metal Triomphe logo on the temples, adapted from the archives of the Maison by Hedi
Slimane, recalling the chain encircling the Place de l’Étoile in Paris.

GIVENCHY

GIV CUTMETAL
A new addition to the Giv Cut Metal eyewear family introduced with the Fall-Winter 23
Collection, this design boasts a metal frame and a delicate GIVENCHY logo on the lenses, while
the angular design of its front and temples cleverly reprises the Maison’s signature initial.
Cutting-edge yet elegant, this model is a true showstopper.

LOEWE

ANAGRAM
Fashion-forward and playful, this reinterpretation of the rectangular mask boasts a signature
Anagram logo on the temples and two metal pins on the front. The curved line of the shape
is adorned with crystal strass on the front and on the temples.

STELLA McCARTNEY

STELLA 2001
A new oversized interpretation of the ever-elegant cat-eye shape, this frame in acetate with
strong angles boasts a metal insert on the temples engraved with a STELLA MCCARTNEY
signature. Effortless and feminine, this classic style embodies the bold vision of the Stella
women.

KENZO

KENZO WAVE
Timeless yet trendy, this classic pantos style in transparent acetate combined with smoke
lenses is adorned with a tone-on-tone KENZO logo on the temples. Issued from Japanese
inspiration, this new eyewear family embodies the Maison’s vision in creating a bridge
between East and West.

BULGARI

SERPENTI FOREVER
Inspired by the timeless charm of the mythical snake, the bold and elegant creations of the
Serpenti Forever line feature a figurative precious snake head with hand-applied enamel on
the hinge with a delicate BVLGARI signature on the temples and gemstones-like end tips. An
enduring style icon, these models are irresistibly eternal.

TAG HEUER

THE SHIELD
Since 1860, TAG Heuer has embodied avant-garde, precision and bold style that have marked
the world history of the watch industry. Futuristic and cutting-edge, the new interpretation
of The Shield story centers around a speed-driven, sporty mask shape inspired by the world
of biking. A testament to precision and performance endorsed by athletes and adventure
seekers, this style is crafted from cutting-edge eco materials, perfectly encapsulates TAG
Heuer’s pioneering and rebellious spirit. Bold and avant-garde, this sporty mask style boasts
an elastic rubber frame for flexibility and comfort crafted from bio-nylon mixed with recycled
graphite.

FRED

MANILLE & CABLE
Taking inspiration from a vintage FRED design with the Godron metal detail and a Force 10
cable temple, this new rimless pilot shape is enriched with a metal double bridge made of
Force 10 cables at the top of the front, and acetate end tips enhanced with the iconic FRED
logo. A nod to the heritage of the Maison, this design showcases eye-catching signature
winches on the functional hinge and blue lenses, reminiscent of the colour of the sea, source
of inspiration for the Maison.

VUARNET

LEGEND 02
VUARNET’s original and most recognizable frame. Worn by Jean Vuarnet when he became an
Olympic champion in 1960, favoured by personalities such Romy Schneider and Mick Jagger,
this style is made from bio nylon for comfortable all-day wear. VUARNET mineral glass lenses
offer superior protection against intense lighting conditions.

BARTON PERREIRA

NORTON
Envisioning a fresh perspective, the distinguished Norton provides an established feel with
the round lenses adding a natural element that makes it wearable and minimal. Meticulously
crafted by hand in Japan, a single pair of BARTON PERREIRA frames takes weeks to refine. Our
passionate attention to detail ensures that every frame is finished with precision.