M·A·C Cosmetics once again partners with Qatar Duty Free to host a month-long immersive pop-up experience at Hamad International Airport in Doha, Qatar, in celebration of National Lipstick Day. This full-scale takeover invites travelers to explore a world of limitless experimentation and expression through the power of lipstick.
From July 22 to August 24, 2024, travelers passing through Doha will enjoy exclusive makeup expert services, games, and much more. Guests will also have the unique opportunity to personalize their lipstick purchases.
M·A·C Artists will be on hand to assist consumers in finding their perfect shade of M·A·Cximal Silky Matte Lipstick, M·A·C’s new luxurious formula that offers intense color payoff with a weightless feel. Consumers can try their luck at the M·A·Cximal High Striker to win exclusive prizes. As part of the promotion, all consumers will receive a free full-size Lipstick with every M·A·C full-size product purchase. (Terms & Conditions apply. Pre-selected shades only.)
‘’National Lipstick Day isn’t just a date—it’s a global celebration of color and confidence. This year, we’re taking the celebration to new heights with an unprecedented partnership,” says Paolo De Sanctis, Regional Brand Director, M·A·C Cosmetics, Travel Retail EMA. “M·A·C and Qatar Duty Free are launching an exclusive event at Hamad International Airport. We’re inviting travelers to experience our legendary shades and discover the latest in beauty innovation. It’s more than an event; it’s a celebration of color, confidence, and cosmetic artistry on an international stage.’’
“We don’t believe in doing things small at Qatar Duty Free. We’re all about delivering amazing experiences, where every traveler passing through the airport is in for a journey they’ll never forget,” says Thabet Musleh, Qatar Airways Group Chief Retail and Hospitality Officer. “We’re thrilled to team up with M·A·C Cosmetics once again and welcome everyone to join us in the beauty festivities.”
