MAC Cosmetics has revealed its Pride Month 2025 Viva Glam campaign with the launch of Viva Kimmitment a red lip gloss cocreated with pop icon Kim Petras.
VIVA GLAM LIPGLASS AIR
Shines like glass. Feels like air. Gives back 100% to charity. VIVA GLAM has gone glossy for a limited time only with an all-new shimmering red Lipglass Air shade co-created with Kim Petras.
MAC are KIMmitted to raising the next half-billion to support healthy futures and equal rights for all – one Lipstick (or Lipglass!) at a time! So, when you buy any shade of M·A·C VIVA GLAM, MAC donate 100% of the selling price to charities championing their expanded mission of gender, sexual, racial and environmental equality for ALL around the world.
This non-sticky, hydrating and addictive lip gloss delivers light-as-air-wear and next-level nourishing care. A 7% blend of pure botanical oils, including coconut, jojoba and meadowfoam seed, nourishes lips while the soft paddle-shaped applicator evenly lays down a hydrating wash of glass-like shine. Plus, each do gooder gloss comes embossed with Kim’s signature.
BENEFITS
- Non-sticky, glass-like shine
- Lightweight, comfortable formula
- Nourishes lips with a 7% blend of pure botanical oils, including coconut, jojoba and meadowfoam seed
- Hydrates lips instantly and all day, 8 hours
- Lips appear smoother by visibly reducing the appearance of lip lines
- Provides plumper, fuller-looking lips
- Free of animal-derived ingredients
