Mast-Jägermeister SE, the family-owned company and maker of the world’s most successful herbal liqueur has revealed the launch of Jägermeister Manifest into more European duty-free shops.
Going on shelf in 29 airports across Europe from this month carrying an RRP of approximately €40 for a 1L bottle, Manifest is the world’s first super premium herbal liqueur and the first ever range extension for Jägermeister.
Four years in development, Jägermeister Manifest is based on the Jägermeister recipe but with a dual maturation process, a greater number of botanicals and five macerates instead of four and is designed to be enjoyed as a sipping shot.
Linked to the launch, Jägermeister has embarked on a programme of high-profile activations in stores operated by Dufry in a number of European airports which kicked off in November and will run throughout December. Under the banner Manifesting Greatness, eye-catching branded bars, feature walls and stand-alone displays will showcase the brand and enable consumers to try it. Passengers can purchase gift packs exclusive to travel retail and also receive two free Jägermeister Manifest shot glasses with every purchase.
Jägermeister is the world’s top herbal liqueur, the #9 international premium spirits brand1 and #13 in travel retail.