Coty Travel Retail has unveiled the avant-première launch of Marc Jacobs Daisy Wild Eau So Intense, the latest addition to the iconic Daisy Marc Jacobs collection.
With an intensified composition and deeper tone compared to the original Daisy Wild, the new fragrance creates a bold and captivating experience inviting consumers to embrace their wanderlust and explore the beauty of nature. Crafted by Givaudan perfumers Sonia Constant and Adriana Medina, this composition features radiant banana blossom, sensual jasmine, and a warm amber base.
The innovative Daisy Wild Eau So Intense launches in select major international airports across the Americas, Europe, and Asia-Pacific on 1 March 2025, providing travellers first access before it becomes available worldwide on 1 April 2025.
Leveraging Coty’s leadership in digital innovation and immersive in-store experiences, the exclusive Travel Retail rollout will invite travellers to discover the fragrance through a series of engaging experiences inspired by nature’s hidden treasures. This will include a digital memory game, wheel-of-fortune, and a photobooth.
These digital and highly-personalized experiences will draw travelers into the bold, playful, and adventurous world of Daisy Wild Eau So Intense while unveiling its inspiration and fragrance notes.
Daisy Wild Eau So Intense will be launched at Heathrow Airport, Gatwick Airport, and Stansted Airport in the United Kingdom; Málaga-Costa del Sol Airport and Alicante-Elche Miguel Hernández Airport in Spain; Changi Airport in Singapore; and Tocumen International Airport in Panama.
Additionally, Sydney Kingsford Smith Airport in Australia will host a cross-category activation that combines fragrance with fashion through the Marc Jacobs fashion brand.
“We are delighted to exclusively introduce the latest edition of the Daisy Marc Jacobs collection, Marc Jacobs Daisy Wild Eau So Intense, to travelers around the world,” said Guilhem Souche, Senior Vice President, Global Travel Retail at Coty.
“Travel retail offers a unique space for discovery, making it the perfect setting for this debut. Through an engaging omnichannel experience, we are immersing consumers in the spirit of the fragrance – bringing its vibrant, adventurous essence to life across multiple touchpoints.”
The fragrance bottle presents the signature wildflower bouquet, bringing together degradé shades of orange, pink, blue, green, and purple and complemented by bright green playful flower stems that add a whimsical touch. Echoing the fragrance’s adventurous spirit, the packaging features a deep green background with vibrant, overgrown floral borders.
Marc Jacobs Daisy Wild Eau So Intense is available in three bottle sizes – 30ml, 50ml, and 100ml – as well as in a 10ml pen spray.
