Coty Travel Retail has announced the global launch of the highly anticipated Daisy Marc Jacobs Murakami Limited Edition collection, a playful, collectible collaboration that brings together the whimsical spirit of Marc Jacobs’ iconic Daisy franchise and the joyful, internationally celebrated artistry of Takashi Murakami.

Available from 1 December 2025, the collection introduces four limited-edition Eau de Parfums – Daisy Marc Jacobs Murakami Yellow, Pink, Blue, and Green – each reimagined with Murakami’s signature floral motifs.

This marks a first for Daisy limited editions with more concentrated Eau de Parfum fragrances, leading to an even more impactful sensorial experience: Yellow is inspired by Daisy Eau de Toilette, Pink by Daisy Love, Blue by Daisy Eau So Fresh, and Green by Daisy Wild.

“This collaboration marks a new chapter of creativity and desirability for the Daisy franchise,” said Mette Engell, Senior Vice President, Coty Global Travel Retail. “By blending Marc Jacobs’ iconic collection with Murakami’s irresistible artistic universe, we’re bringing travellers a one-of-a-kind experience that celebrates beauty, colour, and imagination. We are especially excited to bring this moment to life at our exclusive Sydney outpost and to share this limited-edition experience with travellers across the globe.”

Coty Travel Retail is launching the collection through an immersive, art gallery-inspired retail concept across major airport locations worldwide. Bright colors, oversized smiling flowers, and dense floral motifs transform storefronts into an imaginative universe of Daisy Marc Jacobs Murakami. Campaign imagery – featuring bright skies and lush green grass – further amplifies the whimsical, dreamlike and welcoming aesthetic.

Travellers can enjoy a suite of retailtainment activations designed to spark engagement and discovery, including:

  • Marc Jacobs’ first-ever flower-shaped fragrance bar, inviting guests to explore the four scents through an intuitive, circular layout.
  • A Murakami Daisy Nail Art service, offering personalized nail stickers featuring the artist’s iconic smiling flowers, creating a playful crossover between fragrance, art, and beauty*.
  • Exclusive Daisy Marc Jacobs Murakami flower blotters and bubble stickers, available only at select airports**.

To celebrate the launch, Coty Travel Retail debuted a special animation at Miami International Airport timed with Art Basel Miami, one of the world’s most influential art weeks. On 1 December 2025, this vibrant installation came to life with immersive visual storytelling and a live DJ set, bringing Murakami’s artistic world to life for travellers and art lovers alike.

In parallel, Coty Travel Retail will open an exclusive Daisy Marc Jacobs Murakami Outpost at Sydney Airport, the only standalone outpost of its kind. Running from 5 December 2025 to 5 February 2026, the installation immerses travellers in a surreal garden of oversized Murakami daisies, bespoke décor, and an unmistakable sense of place. Visitors can enjoy bottle engraving, Murakami-inspired nail art, life-sized floral displays, and the signature flower-shaped fragrance discovery bar.

* Murakami Daisy Nail Art activations will be available at the following airports:

Bangkok Suvarnabhumi Airport Main West (1 Dec 2025 – 31 Dec 2025)
Brisbane Airport Departure HPP (3 Dec 2025 – 3 Feb 2026)
London Gatwick Airport North Main (13 Jan 2026 – 24 Feb 2026)
London Stansted Airport Main (14 Jan 2026 – 25 Feb 2026)
Manchester Airport T2 (1 Dec 2025 – 31 Dec 2025)
Melbourne Airport Departure HPP (3 Dec 2025 – 3 Feb 2026)
Perth Airport Departure HPP (3 Dec 2025 – 4 Mar 2026)
Singapore Changi Airport T1 Departure Central Store HPP (9 Jan 2026 – 29 Jan 2026)
Sydney Airport Departure Outpost (5 Dec 2025 – 5 Feb 2026)

** Exclusive Daisy Marc Jacobs Murakami flower blotters and bubble stickers will be available at:

Auckland Airport
Bangkok Suvarnabhumi Airport
Brisbane Airport
Dublin Airport
Hong Kong International Airport
Kuala Lumpur International Airport
Lisbon Airport
London Gatwick Airport
London Stansted Airport
Manchester Airport
Melbourne Airport
Narita International Airport
Singapore Changi Airport
Sydney Airport
Taiwan Taoyuan International Airport