Enter the colourful & textured world of Marc Jacobs with Daisy Pop, Daisy’s most fashion-forward limited edition to date. The playful bottles are reimagined in full matte pink, with pops of purple, green, and red adding an unexpected twist.

The fragrances

Bold, bright and fun.

These fragrances are vibrant interpretations of the classic daisy scents. Both gourmand and original, the ingredients capture the invigorating spirit of the brand, while staying true to daisy’s irresistible recipe.

Daisy Marc Jacobs Pop: a zesty and sparkling composition around surprising citrus fruits.

Top: grapefruit, with yuzu and violet leaf accords

Heart: jasmine, with kumquat and violet accords

Base: musks, with pamplewood and vanilla accords

Family: floral citrus

Daisy Marc Jacobs Eau So Fresh Pop: a juicy and surprising combination of lime and raspberry.

Top: lemon, with pear and lime accords

Heart: rose, with raspberry and violet accords

Base: musk and crystal moss, with cedarwood accord

Family: floral fruity

Daisy Marc Jacobs Love Pop: a delicious, airy and fresh interpretation of pistachio.

Top: cloudberry, raspberry and bergamot accords

Heart: pistachio, chantilly and daisy tree petal accords

Base: sorbettolide®, benzoin and driftwood accord

Family: woody gourmand

Fragrance house: Firmenich

Perfumer: Alberto Mmorillas

The campaign

Shot and directed by photographer Raymond Meier, the daisy pop fragrances are set against a clean, light pink background that allows the whimsical bottles to pop, perfectly embodying their name. The fragrances are floating amongst oversized pink flowers, giving the campaign a modern feel while remaining light, bright, and true to the daisy spirit.

The designs

The Daisy Pop limited edition bottles draw inspiration from the color block and distinctive textures featured throughout Marc Jacobs fashion collections. The eye-catching bottles feature a bold pink matte/soft-touch aesthetic, with pops of purple, green, and red giving the caps an unexpected twist!

Packaging design: Marc Jacobs in collaboration with Coty

The line up

Daisy Pop 50 ml/1.6 oz

Daisy Eau So fresh Pop 75 ml/1.6 oz

Daisy Love Pop 50 ml/1.6 oz

Daisy Marc Jacobs Pop limited editions will be available globally from January 2024.