Glowing. Playful. Bold. Enter the neon world of Marc Jacobs with Daisy Marc Jacobs Glow limited editions. The iconic Daisy bottles are newly dressed in Marc Jacobs’ signature yellow, with pops of neon pink, green, and purple, giving the bottle the ultimate Glow.
The Daisy Glow limited edition fragrances are a bright, seasonal twist on the classic Daisy scents. Each fragrance introduces new accord blends that embody the sunny and playful essence of Daisy.
Daisy Marc Jacobs Glow limited edition:
Top: white strawberry notes, sweet orange accord
Heart: marigold, jasmine and violet accord
Base: white woods, musk and vanilla accord
Family: fruity floral
Daisy Marc Jacobs Eau So Fresh Glow limited edition:
Top: pear and grapefruit accord
Heart: violet and raspberry accord
Base: mimosa extract, musk and cedarwood accord
Family: fresh floral
Daisy Love Marc Jacobs Glow limited edition:
Top: lemon, cloudberry and bergamot accord
Heart: clove, jasmine and lemon blossom accord
Base: cashmere musk and patchouli accord
Family: sweet floral
Fragrance house: Firmenich
Perfumer: Alberto Morillas
The campaign
The Daisy Glow fragrances appear in a light, bright set that allows the whimsical bottles to be the stars of the show. The bottles float in a sea of translucent daisies – creating the perfect follow up to the perfectly pink Daisy pop campaign. This campaign has a sleek, modern feel while remaining true to the playful, classic Daisy spirit.
The campaign also incorporates Marc Jacobs accessories that live in perfect harmony with the bottles, beautifully illustrating Daisy Glow’s proximity to fashion.
Director/photographer: Raymond Meier
Hand models: Allison Hawkins and Sonya Matejovic
Prop design: Damien Vaughan Shippee (olfactive images only)
Nail artist: Tracylee Percival
Location: New York, NY
Date: February 2024
The designs
The bottles of Daisy Glow are completely reimagined in the Marc Jacobs signature yellow, with unexpected pops of pink, green, and purple, making it the perfect accessory.
Packaging design: Marc Jacobs in collaboration with Coty
The line up
Daisy Glow 50 ml
Daisy Eau So Fresh Glow 75 ml
Daisy Love Glow 50 ml
Daisy Marc Jacobs Glow limited editions became available globally as of January 1st 2025.
