To celebrate Mid-Autumn Festival, Martell is encouraging friends and family to ‘Come Together’ with the perfect gift: Martell XO.
The Martell ‘Come Together’ campaign is symbolised by the Martell swift travelling around the world and gathering under one moon.
To mark the launch, Pernod Ricard Global Travel Retail has created an in-airport experience set to bring travellers together with loved ones even when they are apart. The in-store activation is designed to connect travellers from across the globe with a toast to one another. Additionally, a pre-trip digital campaign will see those travelling through Asia offered vouchers to redeem a set of 2 cognac glasses – one to keep and one to offer a friend along with a personalised voice message.
For three centuries, the House of Martell has been firmly rooted in the soils of Cognac. Its founder, Jean Martell, extensively explored the region’s diverse terroirs in a quest for the very finest grapes. The highlight of Martell XO gives travellers the opportunity to rediscover the power and structure of Grande Champagne, robed in the finesse and elegance the Martell style is so synonymous with.
This Mid-Autumn Festival, Martell is also launching a limited-edition version of Martell XO exclusively available within Travel Retail channels in Asia. Boasting a festive packaging inclusive of gold cues and a moon represented by a glass window showcasing the bottle inside, this exclusive is the ideal gift.
The limited-edition Martell XO is a Travel Retail exclusive and priced at 269 USD / 240 EUR (1L). Martell XO limited-edition will be available until the end of October to visitors throughout airports in Singapore, China, Taiwan, Hong Kong borders, Macau, Japan and Korea.
Copyright The Duty Free Hunter 2019