Martell celebrates the launch of Martell La French Touch limited edition for limitless energy by Cassius…
In partnership with French house music duo Cassius, Martell launches Martell La French Touch by Cassius – a limited edition expression of Martell VSOP housed in a striking flacon that celebrates the French art de vivre at its most creative and cutting-edge. The new limited edition, available in Global Travel Retail, is the second collaboration with a musician following the launch of Martell La French Touch by Etienne de Crécy, another pioneering figure in the “French Touch” electro music movement.
La French Touch by Martell x Cassius vibrates with energy, eye-popping colours and creativity. Designed by Cassius in the same way they compose their music – letting their primal creative instinct improve a melody or a rhythm until the magic happens – it is an electrifying mix of pulsating graphics and colours which simultaneously excites and intrigues.
In celebration of the launch of Martell La French Touch by Cassius, Pernod Ricard Travel Retail EMEA partnered up with Bowers & Wilkins and offered travellers at London’s Heathrow Airport Departure Terminal 3 the opportunity to enjoy a cognac-music pairing experience, tune into an exclusive playlist, trial specially created Martell VSOP cocktails and win instant prizes at a pop-up activation.
A promotion, which ran until 2nd November 2016, asked visitors to the pop-up to upload a clip to social media of them dancing and listening to the exclusive playlist to win a Bowers & Wilkins headset (P3 Series 2, worth £119).
