MCM teams with artist Eddie Kang for ‘Loveless’ collection
MCM collaborates with celebrated Korean artist Eddie Kang to launch a limited-edition capsule collection that sees classic MCM designs re-imagined in the artist’s signature “Animamix” style.
The collection features adventurous prints, soft colours, and several of his symbolic mascots, inspired by the story of the artist’s own adopted pet ‘loveless.’
Loveless, a puppy that symbolises love, hope and fearlessness, survived cruel mistreatment at the hands of his original owner. The collaboration is underpinned by the tagline, ‘save the loveless’, a social message close to Kang’s heart that seeks to promote the practice of “adopt don’t shop.”
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Tracy is the editorial manager of Duty Free Hunter.
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