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Miu Miu introduces L’Eau Bleue – the perfect Springtime scent

Miu Miu introduces L’Eau Bleue – the perfect Springtime scent

Miu Miu’s first fragrance was launched in summer 2015 and was a big hit around the world – now we have a fresh new edition – Miu Miu L’Eau Bleue. Find out more…

Youthful, colourful, sophisticated, and unique, the MIU MIU L’Eau Bleue fragrance offers a contemporary vision of the lily of the valley twisted with akigalawood – it’s a fragrance that’s all about freshness and joy.

The MIU MIU L’Eau Bleue bottle revisits the iconic blue but in glittering transparent glass. The glinting, refracted light of the bottle is topped off with an evocative yellow pastel disk reminiscent of the radiant MIU MIU girl.

Available in duty-free and travel retail locations from February 2017.

Designer Miuccia Prada created the Miu Miu brand as a platform to explore the edges of fashion, to follow whims, to be light and thoughtful and intelligently frivolous. The Miu Miu woman fully embodies the rich complexity of that vision. The first Miu Miu Eau de Parfum (see story) evoked feminine youth, freedom, and a touch of rebellion. It perfectly captured the Miu Miu woman: blunt and coy, playful and rebellious, timeless in her sense of adventure.

In Miu Miu L’Eau Bleue, the next iteration in the Miu Miu fragrance family, perfumer Daniela Andrier evokes a specific moment that we all share: that yearly experience when, seemingly out of nowhere, you realise that spring has arrived. The sensation is so slight, so delicate, it can hardly be codified. It’s a feeling that is carried on a wisp of air. You can be anywhere when it touches you: in bed with the window open to the dawn air, speeding along a country highway with the sun on your face, walking on a late night city street after a heavy rain, barefoot in the too-cool morning grass of a damp garden.

That sensation of arrival, despite its subtle messenger, is almost overwhelming because it evokes not just the single moment but every moment, of every spring awakening, of your life. That lush scent of a fresh flower, the delicate lily of the valley, tamped down by a glistening sparkle of dew. The water on the almost-florescent green foliage dampens your eyelashes as you press your face into the bouquet. In the background there’s the most transparent twinge of honeysuckle. And then another essence fills the moment: it’s the deep, humid, essential richness of the earth just as it sheds the dormancy of winter. Earth as it comes alive with depth and spice. That’s the Akigalawood® rising up with almost limitless fecundity.

The power of a fragrance is that it locates something is stirring inside: a sense of beginning, of starting fresh, of possibility, of hope, of rebirth. Its the shaking off of what was and the deep, un-nameable tingle of excitement for everything that could be. This is what a scent does, it touches something we forgot. And that touch ignites so much more than an olfactory sensation, it triggers, in a single second, a whole experience.

That scintillating effervescence of early spring is the essence of the Miu Miu L’Eau Bleue experience. Following on from Miu Miu’s signature matelassé bottle, the Miu Miu L’Eau Bleue revisits the iconic blue but it a glittering transparent glass – glinting light refracts through the faceted glass, flirting with its surroundings, adding reflection. The glittering glass is topped off with an evocative yellow pastel disk reminiscent of the radiant Miu Miu girl. The surprise is contained in an elegant blue folding box, a gift waiting to be opened.

For the Miu Miu L’Eau Bleue campaign, actress Stacy Martin reprises her starring role as the face of Miu Miu L’Eau Bleue fragrance, once again photographed by Steven Meisel. Fresh in mind and colorful in spirit Martin wears her blue dress, this time paired with playful pastel yellow shoes. Martin projects the quintessential qualities of the Miu Miu woman, her glow and translucency the essence of Miu Miu L’Eau Bleue. And the kitten is back. The two encircle their glittering prize, entranced: the challenge continues.

See more at http://www.miumiu.com/en/fragrances/eau-bleue

Miu Miu has partnered with Duty Free Hunter during February and March to bring travellers news of L’Eau Bleue’s launch dates and events in travel retail and duty-free shopping locations around the world – keep an eye on our blog – and follow us on Facebook, Twitter and Instagram for exclusive news and more.

 

 

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