Naomie Harris, Kate Moss, Adwoa Aboah star in Miu Miu’s Autumn Jazz-inspired campaign…
WWD reports: Miu Miu’s campaigns have been as cheery, colourful and conceptual as the collections in recent seasons, featuring an assemblage of actresses and models across age ranges in eclectic locations. There was Elle Fanning, Carolyn Murphy, Karen Elson and Lara Stone at the beach and underwater for the day-at-the-beach spring 2017 campaign, and Jaime King and models Samantha Archibald, Lesha Hodges and Lily Nova playing in a London hotel room for pre-fall 2017.
For fall, Miuccia Prada cast actress Naomie Harris, as well as Kate Moss, sisters Adwoa and Kesewa Aboah, Missy Rayder, Jean Campbell, Eliza Cumming, Jasmine Daniels, Rose Daniels, Lily Nova and the Preservation Hall Brass Band to capture the mood of the collection, which Prada described as “the madness of glamour in this time, in front of a very uncertain future,” after Miu Miu’s Paris runway show. With Prada, even the seemingly sunny has a subversive side.
In his fifth campaign for the house, Alasdair McLellan shot the models amid the unique, suspended-in-time glamour of New Orleans across locations ranging from the bayou to the Preservation Hall. He composed the campaign from collages of black-and-white and saturated colour images for a contrast of the old-fashioned and modern. The models are shot outdoors in giant, colourful faux-fur coats, hats and boots; in a jazz hall decked in drop-waist dresses and crystal jazz age headpieces, and in a boat on the bayou in light pastel and printed dresses.
“In certain places and amidst certain sounds, time seemingly circles itself. Throughout the untamed, thick-aired Mississippi bayou, draped with Spanish moss, the siren of insects is interlaced with jazz melodies somehow both timeless and avant-garde.
The latest campaign for Miu Miu, Fall/Winter 2017, realized by photographer Alasdair McLellan, collages New Orleans landscapes and landmarks, from the dripping bayou to the august Preservation Hall. Everything here is a deeply textured bricolage, full of tension and wild energy.
Award-winning actress Naomie Harris and models spanning from new guard (Adwoa and Kesewa Aboah) to super (Kate Moss) are bedecked in Miu Miu’s latest fashion compendium, a celebration of clashes in tone and texture.
Diverse references drawn from a multiplicity of pasts represent splintered images of glamour: brightly-colored faux furs and translucent plastics sheath feathered dropwaist dresses, superimposing contemporary shapes and materials onto old-timey sensibilities.
The resulting photos effervesce the type of atemporality only found in places as overgrown and alive as New Orleans. Jewelled hardware and piles of paillettes meet expanses of softness cinched together with wide straps, embracing the everyday hybridity of place and preservation.”
See more at http://www.miumiu.com
