Moët & Chandon has launched its new “Must Be” global advertising campaign. The campaign, which signals a new communication platform for the Maison, centres on life’s most memorable moments, celebrated with a bottle of Moët & Chandon since 1743.
Moët & Chandon has always been part of life’s most enjoyable and memorable moments. The new “Must Be” ad campaign spotlights these moments of heightened emotion – the birth of a child, a first meeting, a professional success – celebrated with a bottle of Moët & Chandon champagne.
Directed by award-winning French director Emmanuel Cossu – whose credits included the much-remarked Miss Dior campaign with Natalie Portman – the “Must Be” film interweaves the destinies of characters living defining and powerful moments: a future father racing through the streets to meet his newborn child, a young ballerina stepping onto the stage for the first time, a female astronaut about to make history as she braces for landing on Mars… All have compelling reasons to celebrate the moment, a “Must Be” with Moët & Chandon – a bottle of which is opened every second around the globe!
The launch of the campaign on June 9th coincided with the annual “Moët & Chandon Grand Day” of celebrations hosted by the Maison around the world. The film will be released across digital platforms, social media and movie theatres.
Copyright The Duty Free Hunter 2019