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Moncler brings its Crazy Genius to Istanbul Airport

Moncler brings its Crazy Genius to Istanbul Airport

Italian apparel and lifestyle brand Moncler, opens in Unifree Duty Free operated shopping area “The Bosphorus Zone” at Istanbul Airport.

Unifree and Joint Venture partner Gebr. Heinemann, which together assumed the operation of all duty-free zones at Istanbul Airport for 25 years, continue their activities to transform the new airport into a giant shopping centre with addition of, leader brand in apres-ski wear, Moncler.

Reflecting Moncler’s aesthetic and vision, the new boutique aims to remain true to its roots and heritage. The store is designed with black brushed wooden boiserie paneling, contrasting against walls including a mix of white and dark marble creating a unique atmosphere.

Named after the popular Monestier-de-Clermont ski resort in the French Alps, Moncler is a leader in apres-ski wear. It utilizes the knowledge of mountaineering experts to create collections that merge function with fashion. Founded in 1952 in Monestier-de-Clermont, Grenoble, France, Moncler is now located in Italy. Over the course of the years the brand has merged style with ongoing technological research, which harnesses the knowledge of mountaineering experts. Moncler collections combine extreme needs with day-to-day city life.

Ian Foster, Chief Commercial Officer at Unifree: “We as Unifree Duty Free welcome Moncler, champion of innovative style, in Istanbul Airport. We are proud to be one of the destinations Moncler chose to collaborate with, as the brand continues to expand in the travel retail channel.”

Ian Foster shared his views on Moncler partnership stating “We as Unifree Duty Free welcome Moncler, champion of innovative style, in Istanbul Airport. We are proud to be one of the destinations Moncler chose to collaborate with, as the brand continues to expand in the travel retail channel. We support Moncler’s goal to pursue a sustainable and responsible development of its brand in the global luxury goods sector and continue taking steps towards our aim for creating an outstanding and differentiating customer experience for all luxury customers.”

“We are delighted to reveal the new Moncler boutique at Istanbul Airport to showcase their fine collection of clothing, down jackets and accessories for our customers. Moncler’s store design and visual merchandising is futuristic, reflecting our focus on experiential shopping. In addition, Moncler perfectly complements the brand and assortment mix at the airport. The opening of the new boutique is a further milestone in the global roll-out of the fast growing Italian label, and we are extremely proud to launch this innovative and exclusive lifestyle brand at Istanbul Airport,” says Jan Richter, Director Purchasing Fashion & Accessories at Gebr. Heinemann.

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