Ukrainian vodka brand Nemiroff has unveiled a new ‘masculine’ design for its bottles and a rebrand of its entire marketing strategy – coming to duty-free soon…

In a bid to stand out from the hundreds of premium vodka brands, Nemiroff has adopted a very masculine brand image with industrial styled bottles – all for its target audience of ‘freedom-loving rebels’. We asked the brand owners why?…

For the taste of even more success, a world famous brand dared to change.
‘He who is not courageous enough to take risks will accomplish nothing in life’ – Muhammed Ali.
Taking our lead from the great man, Nemiroff vodka, already famous and successful in 80 countries has embarked on a radical new rebranding and communication strategy.
For those who timidly stand still will surely fade away.

Nemiroff announces its indomitable spirit.
The masculinity of Nemiroff has never been in doubt. The new labels retain this masculine strength but have added the impressions of artisan craftsmanship and suggestions of Nemiroff’s incredible history and tradition. The new labels are a richer, more nuanced consumer experience. Also there appears a stylized wing as a symbol of freedom and individual expression. The labels sit on new eye catching square shaped patterned glass bottles. This new Nemiroff package makes a purposeful statement!
Thus we will bring the indomitable spirit of Nemiroff to the independent consumer spirits who demand a vodka which reflects their own unique personality.

New Challenges
Why did Nemiroff decide on such significant changes? The answer is simple: the consumer world does not stand still. And in order to continue our success, we needed to change with it. Consumers are increasingly choosing products with a soul and a history that present a unique and original experience. And craft drinks are growing in numbers to satisfy world trend. For Nemiroff, it was not difficult to highlight the already existing facets of the brand, which satisfy these new aspirations.

Vodka with character
Freedom-loving rebels, capable of going against conventions; free to make decisions and to decide their own destiny … about such men it is usually said ‘they have an indomitable spirit’. And when they choose their vodka, it must be one with a character to match their own. As they say, work hard – play hard! These individualists serve as inspiration for Nemiroff. And this is not surprising, as their world views and those of Nemiroff are interchangeable.

High marks are just the beginning
Launch of the recharged Nemiroff product line first took place in the US market last year. And the sophisticated American public were quick to appreciate its virtues. So too the professional degustators and tasters. Vodka Nemiroff De Luxe was awarded the highest award Platinum Medal & Best Buy distinction from one of the most prestigious American degustation/ tasting competitions “Testings”. Nemiroff received 96 points out of 100 possible. Nemiroff Honey Pepper won 90 points at Ultimate Spirits Challenge and the awards ‘Gold Medal & Best Buy’. Nemiroff Honey Pepper was marked equally well in the UK. At London Spirits Competition, this unique vodka earned a gold medal and the title “Vodka of the year”.

Now the new look is coming to duty-free shops around the world.