Moët Hennessy Travel Retail, Extime Duty Free Paris and Lagardère Travel Retail celebrate the 10-year anniversary of the first ‘Les Caves Particulières’ boutique at Charles de Gaulle Airport Gate 2EK, with the grand opening of a new 50sqm jewel in Terminal 2F. This unique experience allows travellers to take a taste of French Art de Vivre home with them.
An Unparalleled Immersive Experience
Representing the pinnacle of French luxury, this exclusive boutique invites visitors to delve into the essence of French champagne and spirits through engaging and personalised experiences. From discovering products through ‘Destination Champagne’, Moët Hennessy’s brand new digital consultation to exquisite tastings and personalisation services, the boutique ensures a fully immersive journey into the universe of Moët Hennessy’s prestigious portfolio of French brands.
Exclusively designed for Parisian airports, ‘Les Caves Particulières’ retail concept plays with clay stone as an echo to champagne cellars, and with the iconic wood shipping crates, a tribute to Hennessy’s spirit of conquest.
A Showcase of Prestigious French Icons
The boutique proudly showcases the complete range of Moët Hennessy’s champagne and cognac brands, including the renowned Moët & Chandon, Veuve Clicquot, Ruinart, Dom Pérignon, Krug, Armand de Brignac champagnes, and Hennessy cognacs. It offers an extensive selection of products, featuring exclusive rarities and formats, such as back vintages and large formats for all the brands, including Moët & Chandon Collection Impériale, Veuve Clicquot Cave Privée, Ruinart Blanc de Blancs Champagne Magnum or Dom Pérignon Plénitude 2.
To celebrate the opening, a pop-up event was held in a JC Decaux media space adjacent to the boutique from June 28th to July 8th. This event invited travellers to immerse themselves in a truly cultural experience, featuring four exclusive editions of iconic French Maisons: Moët & Chandon French Edition, Veuve Clicquot ‘Paris’ Arrow, Veuve Clicquot ‘Paris’ Travel Exclusive, and Hennessy X.O. Paris Edition.
The pop up featured a Parisian concept complete with paper-cut monuments, a fresh flower kiosk, and a café terrace. At the pop-up, consumers also had the opportunity to write tailor-made “From Paris with Love” postcards to send to loved ones.
The boutique’s setup and offerings will evolve throughout the year, aligning with key events and festivities, such as the upcoming Summer Olympic Games in Paris and the end of year season, ensuring that travellers always have something new and exciting to discover.
