Viktor & Rolf launched a new women’s fragrance called Bonbon in the spring of 2014. This fragrance named after the candy aims at women who celebrate the pleasure and self-indulgence, as well as moments of relaxation and enjoyment.
The fragrance comes in a pink bottle shaped as a wrapped candy. Its composition is signed by Cecile Matton and Serge Majoullier. The key note is caramel, surrounded by aromas of mandarin, orange and peach at the top; flowers of orange blossom and jasmine in the heart; and cedar, guaiac wood, sandalwood and amber in the base.
Model Edita Vilkeviciute is the face of the campaign, shot by photographers Inez van Lamsweerde and Vinoodh Matadin. The fragrance is available as 30, 50 and 100 ml Eau de Parfum.
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