Not just an idea on paper – ABSOLUT introduces its Paper Bottle

Not just an idea on paper – ABSOLUT introduces its Paper Bottle

No matter what the future holds, ABSOLUT says it wants to make it more sustainable.

Their next step is further reducing their impact. There’s still some way to go, but with time, they think their bottles will help create future spirits worth sharing. So to support a more sustainable future, they are introducing a first-ever Absolut Paper Bottle prototype.

Bottles don’t grow on trees. So the aim is to produce bottles from sustainably-sourced wood fibre. Think strong-and-sturdy paper, turning fresh pine into iconic containers.

ABSOLUT are taking steps to minimize their impact. The prototypes are made of recyclable content, 57% paper and 43% plastic. This plastic makes up a thin layer within the bottle, which can be successfully recycled after use.

And until the bottles make the grade being fully bio-based, they want everyone to do their positive part by thinking of carbon-negative ways to improve our planet.

“The truth is, we’re not really a spirits brand – we’re a social brand. Whether sharing cocktails, conversations, or collaborations, *THAT* is where ideas for a forward future happen. So that’s why we’re collaborating with the Carlsberg Group, The Coca-Cola Co., L’Oréal and Paboco — to create a more sustainable bottle and future.”

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