NYX Professional Makeup has made its duty-free store debut with a stunning presence at New York’s JFK International Terminal 4.

NYX Professional Makeup has just opened its first airport store worldwide at John F. Kennedy International Airport’s Terminal 4 – one of the most modern and active air terminals in New York with more than 21 million passengers per year. Located near gate B23, the store carries the best of NYX Professional Makeup as well as the hottest launches. Near to six hundred iconic references to enable beauty lovers on-the-go to fulfill their makeup passion without missing any trends.

At the JFK store travellers will find all the innovative technologies that make shopping at NYX Professional Makeup a different and exclusive experience. At the iconic Beauty Bar, an interactive makeup station, passengers will explore new makeup techniques while watching video tutorials. The Instagram Trending Wall will feature the latest looks for inspiration. This store, like all other NYX Professional Makeup stores, is a playground for beauty junkies who love to have fun with makeup.

Yannick Raynaud, L’Oréal Travel Retail Americas General Manager said: “We are very excited to bring to our passengers in the US a unique of its kind experience in airport with the first NYX Professional makeup store: an immersive ‘candy-shop’ type experience for make up fans, who can discover latest trends, get inspired, be delighted and indulge ‘guilt-free’ while travelling. This brand adds to the l’Oréal Travel Retail strong and diversified portfolio of brands and enables us to recruit new customers.”

For the first time the JFK store presents a Gift Bar especially developed for Travel Retail shoppers. Palettes and sets will be easily displayed at this wall bar, making it a perfect choice for gifting. To enhance and facilitate the shopping experience, the store will also feature a Best-Seller wall, as well as Hot New Now area dedicated to the latest launches.

“Terminal 4 is proud to host the first NYX Professional Makeup airport store and we’re delighted to have this unique addition to our award winning concessions program,” said Roel Huinink, President and CEO of JFKIAT, the company which operatesTerminal 4. “Thanks to the partnership with DFS Group, our passengers will be the first to enjoy NYX products at duty-free prices.”

Christophe Marque, Senior Vice President Beauty DFS Group said: “DFS Group is thrilled to partner with L’Oreal Travel Retail in hosting the first-ever NYX Professional Makeup airport store globally at DFS, New York John F. Kennedy International Airport. We aim to continually bring innovative and exclusive experiences to our discerning travelling customers, and we are sure they will find plenty of inspiration at NYX Professional Makeup.”

The official Grand Opening took place on Friday, August 24th, with a special event  during which passengers enjoyed free flash makeovers, treat and exclusive giveaways. A photo booth was set up outside the store where many selfies were captured for a memorable experience.

 

About NYX Professional Makeup:
Artistry for all is the brand’s mantra. With over 2,000 products, all inspired by professional techniques and the latest trends, NYX Professional Makeup offers the ultimate tools for self-expression enabling the makeup artist in everyone to choose any color, in any category, across any texture. And always cruelty-free!