L’Oréal is converting the departure terminal at Oslo Gardermoen Airport into a premier wellness destination.

This 360° activation utilizes immersive digital media and a dual pop-up architecture to engage travelers during the peak season. The experience is built on four pillars:
Sense of Place: Skincare routines tailored to specific holiday climates.
Sense of Service: Expert dermatological consultations and UV diagnostics.
Sense of Gifting: Exclusive summer rewards and personalized gifts.
Sense of Time: Transforming terminal waiting time into an active, refreshing ritual.

Retail Design: The Power of Duo: A Fluid, Connected Journey

The challenge of housing two distinct brand universes—Biotherm’s active energy and La Roche-Posay’s clinical expertise—is solved through a unified, fluid retail layout. High-impact graphic floor zoning directs passenger flow, ensuring a seamless transition between brands. Bespoke, curved furniture and educational totems maximize “stopping power,” allowing for a frictionless digital and physical engagement that invites travellers to pause and connect with the brands.

BIOTHERM: YOUR SKINCARE FLOW, FROM TERMINAL TO DESTINATION

Your Destination, Your Flow

Matching Routines to Your Summer Horizon

Biotherm creates a personalized wellness path where the passenger’s destination defines the care they receive. The journey begins on the Flytoget airport express train with dynamic video content, continuing with interactive in-terminal games. At the main podium, travellers match their destination—Oslo, Copenhagen, Barcelona, Rome, or Palma—to one of five “Flows” (Pulse, Active, Power, Energy, Glow). This creates a bespoke routine, ensuring Biotherm accompanies the traveller long after they land.

Curated Essentials for the Modern Traveller

Central to the experience is “The Drops,” a collection of five travel-exclusive (TREX) skincare companions, including an Oslo-specific edition. This retail space is supported by value-added gifting, such as destination-specific Fitness City Guides and travel essentials, positioning the brand as the traveller’s ideal holiday partner.

LA ROCHE-POSAY: SCIENCE-LED PROTECTION FOR EVERY TRAVELLER

Save Your Skin

Bringing Dermatological Expertise to the Departure Gate

In partnership with Tax Free Norway, La Roche-Posay transforms the busy departure season into a window for essential dermatological care. The podium functions as an interactive, health-focused destination, proving that retail can be educational, relevant, and engaging.

Visualizing Safety Through Interactive Diagnosis

The “UV Camera Corner” acts as a primary engagement tool, allowing travelers to visualize their sun protection needs in real-time. Guided by experts, passengers receive personalized recommendations based on their specific holiday UV index. To maintain terminal energy, the
“Summer Crew” and brand mascots provide dynamic touchpoints. The retail selection highlights the Anthelios UVMUNE 400 and Mela B3 ranges, paired with stylish, practical travel gifts that encourage immediate, long-term adoption of sun-safe habits.

A Unified Digital & Physical Echo

To capture maximum attention, a synchronized 360° media campaign bridges the digital and physical realms. Pre-flight campaigns drive travelers toward the Tax Free Norway e-store, while the airport activation utilizes high-impact Digital Out-of-Home (DOOH) displays  across the terminal and train station. This digital ecosystem, amplified by influencer partnerships, ensures that the Oslo “wellness destination” resonates with travellers far beyond the airport gates, successfully forging a deeper, lasting connection between our brands and the global traveller.