1 July 2015 – Danish jewellery brand PANDORA has opened an exciting 13.5m2 promotional area in Hong Kong HKIA in partnership with the global travel retailer, DFS Group.
The promotional area is a celebration of “EXPLORE, DREAM & DISCOVER,” a pre‐launch of the new travel charms from PANDORA, which will launch in other selected stores on the 30 July 2015. The use of the 6m2 video wall creates a multimedia experience for the customers celebrating unforgettable moments at worldwide destinations.
About 63 million passengers visit Hong Kong International Airport every year, making this a very attractive store location for expanding Pandora’s global footprint and international brand recognition.
“We are extremely proud and excited about opening stores at prestigious locations together with DFS,” says Julian Mullins, VP Travel Retail, PANDORA. DFS and PANDORA have been in partnership for just over one year and in that short time have successfully opened stores in Abu Dhabi, Honolulu, Guam, Saipan, Hainan as well as DFS’ downtown Hong Kong locations with the most recent addition being in DFS’ main store in the East Hall at HKIA.
PANDORA designs, manufactures and markets hand-finished and modern jewellery made from genuine materials at affordable prices. PANDORA jewellery is sold in more than 90 countries on six continents through approximately 9,600 points of sale.
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