Pandora’s new holiday collection has dropped featuring an all-star cast, including Global Brand Ambassadors Pamela Anderson, Chloe and Halle Bailey, alongside supermodel Agyness Deyn and model Jocelyn Corona.
The new campaign is an extension of Pandora’s BE LOVE Campaign, encouraging thinking beyond traditional gifting and transforming it into something more meaningful. It fosters moments of shared connection, thoughtfulness, and understanding, uniting people through the transformative power of love.
Pandora Creative Directors A. Filippo Ficarelli and Francesco Terzo share, “We wanted to capture the festive, joyful mood of the season by tapping into the power of light in all its expressions.”
Pandora expands its full collection of jewelry with inspiration from the season’s themes of light and love. Featuring dazzling bows and celestial-inspired designs to iconic symbols of holiday magic, each piece offers a meaningful gift for every type of love. Crafted from premium materials like sterling silver, 14k gold, hand-blown Murano glass, and lab-grown diamonds, Pandora’s jewelry reflects the exceptional quality of the moments it celebrates.
“The holidays are important to our brand because it’s a season about celebrating connections,” said Pandora General Manager-SVP, North America, Luciano Rodembusch. “Pandora aims to cultivate an emotional connection with customers, and jewelry offers a special token of that sentiment.”
