Paul & Shark has opened a new store in Mactan Cebu International Airport, Philippines; which officially opened on the 27th of April.

The new location features Paul & Shark’s heritage products – iconic, high quality and timeless garments that embody the Italian expertise and unique style of Paul & shark without forsaking innovation – and incorporates the brand’s new eye-catching concept, capitalising on the iconic shark logo by use of a captivating backlight and sleek store design.

Cebu is a known tourist destination and is also the major gateway to the Central and Southern Philippines, where the majority of the tourist beaches – such as Palawan, Boracay and Bohol – are located.

The airport, which is the second busiest international airport in the Philippines, is located 30 minutes away from the Cebu financial district and just 10 minutes away from the Mactan luxury resorts. Statistics show that 63% of Cebu International passengers are from Korea, followed by Japan, China, Europe and USA.

Says Catherine Bonelli, Paul & Shark’s Global Travel Retail Director: “We are thrilled to be present in Mactan Cebu and are very pleased with the turnout of the new store. The location and passenger statistics perfectly align with our target demographic for a Paul & Shark retail space and is a great way to further increase brand awareness in the Asia Pacific region.”