To commemorate 100 years since Prohibition, Piper-Heidsieck launches an international limited-edition bottle and gift box.
National prohibition of alcohol commenced in the United States in 1920 and existed in some states until 1933 known as ‘the noble experiment’.
Significant player at the time, the audacious Champagne House tackled Prohibition by shipping several hundreds of thousands of bottles of Piper-Heidsieck to the American speakeasies, via the French territory Saint Pierre and Miquelon, near the Southern shores of the Canada.
To commemorate 100 years since Prohibition, Piper-Heidsieck launches an international limited-edition bottle, gift box and merchandising set of three wooden boxes as a nod to the bootlegging trade and reminiscent of the codes and practices during this time.
The bottle, which will be available to purchase in France, Italy, Belgium, UK, US, Japan, South Korea, Australia and New Zealand, also celebrates Piper-Heidsieck’s audacity which was exhibited during the 1920s and has remained a large part of the Maison’s rich history.
Bootleggers at Saint Pierre and Miquelon harbour unloading Piper-Heidsieck cases destined for the United States during Prohibition.
