Giorgio Armani Beauty, part of L’Oréal Groupe and Avolta have partnered to unveil the 2023 Armani Gift House at London Heathrow Airport (LHR). The 2023 Armani Holidays popup is running at Heathrow Terminal 5 from 8th November to 31st December.
This Holiday Season, Armani beauty makes travelers shopping easy and special with concierge and gift services to create an enjoyable shopping experience. During the most wonderful time of the year, Armani Beauty wants to take customers on a festive journey.
The pop up is a magical place that holds the perfect gifts for every beauty lover. Travelers can choose from amongst the most wished-for Armani Beauty gifts: from festive make-up looks and elegant feminine fragrances, to distinctive masculine fragrances. Customers can explore the aquatic and refreshing wake of Acqua di Gio, or dare to say Si to an unforgettable Holiday season by discovering the iconic Armani feminine fragrance Si Eau De Parfum Intense. Within the animation, an overall atmosphere of joy permeates the entire surroundings and invites travelers to continue the celebrations even while travelling.
The animation provides a diverse range of thrilling retailtainment experiences. Travelers can take part in the Armani 2023 locker game, a unique and engaging activity that allows them to uncover the secrets hidden within Armani locker boxes. Participants can engage in the mystery of the Armani Gift House by selecting an Armani Golden Key to unlock one of its lockers. Upon a successful match, the reward reveals itself—an exclusive Armani gift tucked away within.
Everyone is invited to try their luck and attempt to unlock the secrets of the Armani Gift House, with no purchase necessary. This interactive concept not only adds an element of excitement to the travel experience, but also invites participants to immerse themselves in the allure of Armani’s world, creating truly memorable moments.
Additionally, customers are encouraged to capture unforgettable moments with a personalized photo experience at the Holidays’ photobooth. Upon entering this interactive space, an onscreen choice is offered between a lively GIF or a classic photo, infusing a dynamic element into their creative experience. The choice is theirs to make as they strike a pose, either alone, with friends, or alongside beloved relatives. Afterward, they can choose between getting the picture printed or opting for the convenience of having it sent via email.
Moreover, with the aim of creating desirability through an extensive makeup selection, customers can draw inspiration from, and are encouraged to experiment with, various Armani Holiday makeup looks: the iconic Red Lip look, the Holiday Glow look, and finally the Eccentric Eyes look. These looks serve as a canvas to showcase some of the most iconic Armani makeup products, including Armani Luminous Silk and concealer, the new shimmering shades of eye tint, and the iconic and timeless Lip Power.
Customers can select from a trio of Armani Holiday postcards, penning down their warmest
wishes to share with those close to their hearts. Once deposited into the box, Armani will ensure
to ship customers’ personalized postcards to the doors of their loved ones, spreading warmth
and thoughtful messages on their behalf. This touching gesture transforms the shopping
experience into a sentimental journey, strengthening the emotional bond with the brand’s
unique essence.
As a final flourish, a dedicated wrapping service is offered to customers to envelop their gifts
and share the magic of the Armani Gift House. Aligned with the Armani commitment to
transform the beauty experience at every touchpoint with its consumers, this service not only
adds a layer of elegance to the gift-giving experience, but also allows customers to share the
magic of Armani with their loved ones.
Niels Juhl, L’Oréal Travel Retail Europe, Middle East, Africa, India General Manager
commented: “We are genuinely proud of the Armani Gift House pop-up at Heathrow Airport.
With a wide variety of exciting retailtainment activities, we are confident that the animation
will bring joy and enchantment to all holiday season travelers from around the world visiting
London.”
Floriana Bove, Senior Category Manager Beauty UK, Avolta commented on the Armani Holidays
pop-up: “The Armani team have surpassed themselves in providing an incredible number of
retailtainment experiences that engage with all types of people including children. This pop-up
smells of joy! Passengers start their trip in a festive mood that enriches their shopping
experience and their feelings towards the Armani brand and to Heathrow Airport. This has been
another great collaboration with L’Oréal, and at Avolta we are delighted with the synergy
created between this pop-up area and our World Duty Free store.”
