ARI proudly shares details of a significant milestone in its growth journey with the launch of its newest store at Abu Dhabi Airport, Terminal A, which opened on 1st November 2023. This latest expansion not only elevates ARI Middle East (ARIME)’s presence in the region but also establishes ARIME as the foremost multi-site operator across the Middle East (GCC), marking a new era of retail excellence for the region.

ARI Middle East in joint partnership with local partners operating as Travel Retail Sales and Services (TRSS) operate the perfume, cosmetics, skincare, jewellery, and sunglasses categories.

Informed by Abu Dhabi Airport’s (ADA) vision to deliver a travel retail offering that exceeds the expectations of stakeholders and passengers, TRSS has launched a store of unparalleled innovation and concepts that will transport customers to the heart of Abu Dhabi.

Of this new expansion, Adrian Bradshaw, CEO, TRSS said, “Seeing this project come to life has been a remarkable experience. We’ve poured our passion and commitment into creating these world-class stores, and it’s incredibly rewarding to see passengers enjoying them over the last few weeks. This venture is more than just a business achievement; it reflects our dedication to excellence and our commitment to providing an exceptional shopping experience in travel retail, both for our customers and our partners. The positive feedback we’re receiving is a positive affirmation of our efforts and vision.”

The new stores are inspired by the culture and creativity of the region and have been designed to reflect this with a true Sense of Place evidenced through an infusion of breath-taking art installations, sculptural pieces, colour, and creativity. The result is an unprecedented unique and outstanding travel retail experience like no other for passengers and a world-class offering that sets Abu Dhabi Airport apart in this industry.

The store pays homage to forward-thinking Emirati architecture and design, in the innovative designs, supported by the latest technology and with ESG considerations at the forefront, it is fully compliant with Estidama regulations.

The phenomenal offering from TRSS is across the following categories:

Beauty: With an offering that is unparalleled in the region, TRSS has introduced over 100 brands across skincare, cosmetics, and fragrance. Introducing exclusive brands for the UAE including Charlotte Tilbury, Huda Beauty, Fenty, Pat McGrath Labs, and Aesop amongst others. The Perfume category presents a diverse portfolio with niche being the key focus including Creed, Maison Francis Kurkdjian, Penhaligons, Byredo, Diptyque and new introductions like Parfum de Marly, Loewe, Thameen of London, and Initio added to the category. There is also a carefully curated assortment of gifting rituals from many brands including Carolina Herrera, Molten Brown, Diptyque and Jo Malone, to name a few. The store design has introduced first-to-market concepts utilising the latest technology in digital and smart platforms to deliver a phenomenal customer experience which culminates in the “Essence of Arabia” – a multisensory heart of the Perfume category.

Sunglasses: The Spectrum sunglasses concept aims to surprise and delight passengers, as true to form, the TRSS team will deliver superb customer service to personalise the experience for shoppers. The offering consists of four categories to meet a broad range of consumers’ needs from entry-level and lifestyle brands to premium fashion and luxury favourites including Dior, Gucci and Cartier. Customer engagement is enticed by innovative technology with a digital magic mirror quiz that allows a customer to select their face shape and then suggests the perfect pair of sunglasses to suit them.

Jewellery: The ‘Gem & I’ jewellery offering presents a carefully curated range of brands, to ensure a strong reflection of international brands and local favourites, to suit the varied customer mix. Gifting has been given a key focus through the dynamic and luxurious store design, inspired by the art and culture within the region. The zone will offer a mix of international and well-known local brands, with brand stalwart Swarovski, alongside disruptive trend-setting brands like PDPAOLA, and Authur, a TRSS exclusive, which offers a beautiful classic collection.

Rob Marriott, CEO, ARIME, said speaking of the launch, “We are thrilled to unveil our latest venture at Abu Dhabi Airport, a true testament to ARI’s commitment to innovation and excellence in travel retail. This launch is not just about expanding our footprint; it’s about continuing to redefine the travel retail experience. Our new store in Terminal A embodies our vision of blending local culture with global trends and offering passengers an immersive shopping experience unlike any other. We’re proud to be the largest multi-site operator in the Middle East (GCC), with a portfolio of world-class stores, and look forward to continuing to set new benchmarks in the industry.”

Maureen Bannerman, CCO, ADA has said, “Abu Dhabi Airports are delighted to welcome ARI’s brand line-up to our wide selection of brands and operators. Their expertise and innovation together with commitment for service will support our ambitions to deliver the most amazing customer experience.”

The new terminal at Abu Dhabi Airport consists of a significant 18,000 sqm allocated to retail space, of which ARI operates 2,068 sqm for perfume, cosmetics, skincare, jewellery, and sunglasses.