Organic and allergy-free Peruvian milk chocolate will be available for the first time on Icelandic airline, PLAY, this month as the carrier agrees new supplier partnership with UK-founded, multi-award winning organic chocolate brand, PLAYin CHOC®.

The new partnership will see PLAY stock PLAYin CHOC’s Organic Peruvian M•lk Chocolate, which recently won the prestigious title of World’s Best Plant Based Chocolate 2022. The 30g JustChoc Box will be carried as part of the menu on 27 worldwide routes out of Iceland.

PLAYin CHOC launched to market in 2018 and has since won 34 awards for its organic, vegan chocolate and innovative and sustainable designs. The brand is committed to being slave free, plastic-fee, and ethically produced with the highest quality ingredients.

PLAYin CHOC’s plant based organic recipe is made from just 3 plants: the finest Peruvian cacao 100% criollo beans, from small farm collectives, Indonesian creamed coconut and coconut sugar, and premium Madagascan Bourbon vanilla – making it cabin safe, as it is free-from the main 14 allergens.

Each three-piece JustChoc Box comes with three individually wrapped chocolates, for freshness, portion control, hygiene and portability. Each chocolate is wrapped in plastic-free home compostable plant cellulose which is also marine biodegradable.

For travel retail the brand features 66 collectable ToyChoc Boxes® across five ranges, and its JustChoc Boxes in m•lk and dark flavours contain multiple 10g mini bars of the world’s best plant based organic chocolate.

Dominic Simler, PLAYin CHOC managing director, comments: “This is a really exciting move for PLAYin CHOC. Being able to offer PLAY passengers our award-winning range is fantastic but also having the peace of mind that our chocolate is free from the 14 most common allergens is reassuring for all of those travelling on board each PLAY flight, and we are really proud of that.

“With many award wins under our belt for this range we are confident that the passengers will be delighted on taste. We’re supplying our Organic Peruvian M•lk Chocolate for the PLAY menu so it’s perfect for kids and adults alike – it’s delicious!”

As PLAYin CHOC is all about JOY+HEALTH+PLANET, its brand is 100% recyclable, zero-waste and plastic free. Packaging is comprised of only paper-based recycled, recyclable, biodegradable and home compostable materials to ensure that nothing ends up in landfill or polluting the oceans.

PLAYin CHOC is sold in over 30 countries, 3000+ stores and available from 30 global distributors.

For more information visit www.playinchoc.com or www.instagram.com/playinchoc.