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Porsche Design taps Hollywood star for racing launch in duty-free

Porsche Design taps Hollywood star for racing launch in duty-free

The exclusive lifestyle-brand Porsche Design has teamed up with Hollywood star Patrick Dempsey to launch a new campaign for its 2021 Eyewear collection.

The American actor is best known for his role as Dr. Derek ‘McDreamy’ Shepherd in the medical TV drama series Grey’s Anatomy, which netted him two Golden Globes. He is currently starring in the international hit series “Devils”. When he is not on set, Patrick Dempsey follows his greatest passion, motor sport, which keeps him closely aligned with the Porsche Design brand. Patrick is an accomplished race car driver and has successfully completed several 24 Hours of Le Mans races in addition to co-founding his own racing team, Dempsey-Proton Racing. Be it as an actor, director, race car driver or athlete, Patrick Dempsey has always followed his vision and continuously strives for the best in himself and all of his projects. Thanks to his likable and authentic personality, he is the ideal brand ambassador for Porsche Design Eyewear. Not only do the Hollywood star and the exclusive lifestyle brand have the same initials – PD – they also share the same passion for precision and perfection.

As of January 2021, Patrick Dempsey will be the face of the new, innovative Porsche Design Eyewear collection, and will be featured wearing four timeless and innovative models of sunglasses and prescription glasses throughout the year.

“Hollywood icon Patrick Dempsey inspires us with his charismatic and authentic personality. He is a connoisseur of innovative and high-quality products and demands the most from his eyewear. Past successes will never be enough for this passionate race car driver as he is always looking ahead to the next challenge. Patrick Dempsey is the embodiment of Porsche Design values and is a perfect fit to represent the brand,” says Jan Becker, CEO of Porsche Design Group.

Porsche Design will bring the campaign to life with creative, eye-catching digital content, multiple window campaigns featuring exclusive marketing material, attractive point of sale material and extensive PR and social media activations.

“The goal of the global campaign and the partnership with Patrick Dempsey is to entice and excite the consumer and thereby raise the demand in the stores of our exclusive retail partners. Our priorities are innovation, zeitgeist and quality. It has always been reflected in our products and will from now on be a more integral part of our customer communications,” says Günther Herrmann, Vice President & Head of Eyewear at Rodenstock.

Adds Rebecca Rauner, Rodenstock Sales Manager Global Retail, “We’re delighted that our campaigns will be featured at many different duty-free retailers. We are certain that he will prove a fantastic draw to the Porsche Design offer instore and would like to thank our Duty Free Partners for their amazing support in facilitation of high profile promotions for Rodenstock and Porsche Design.

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