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ESCADA debuts Summer Festival limited-edition scent

ESCADA debuts Summer Festival limited-edition scent

An electric new fragrance captures the promise of sunny days and fun-filled nights!


As summer 2021 approaches, ESCADA invites girls everywhere to immerse themselves in the spirit of an unforgettable escape with its new Limited-Edition, Summer Festival Eau de Toilette.

The fresh, floral and feminine scent is inspired by the idea of a tribe of girlfriends assisting to one of the biggest Summer Festivals of all times, heading into with fun, endless sunshine, and blissful moments beneath the stars.

As fairground rides light up and music pulses through the warm air, the girls toast their friendship with cocktails, enjoying the heat of the sun on their shoulders and the grass under their feet. Slowly, the sky becomes a spectrum of pink and gold.

As a magical night descends, the friends dance together amid an explosion of fireworks, their hair dressed in beautiful flower crowns.

The irresistibly fruity-floral scent of Summer Festival Limited Edition is the living memory of their journey. Opening with a sparkling accord of cherry blossom encapsulated in ice cubes, the scent offers a joyful heart of natural green mandarin and delicate jasmine petals, while a base of sensual sandalwood ensures the festival spirit lasts all day long. A total feminine co-creation developed by Amandine Clerc-Marie and Gabriela Chelariu.

The instantly recognizable ESCADA fragrance bottle, filled with pink juice, is newly decorated with hot pink lips, perfectly reflecting the exotic, girly spirit and make up of a Summer Festival. A glittering, metallized effect on the eye-catching carton recalls bohemian festival make-up, while colourful illustrations of jasmine flowers, cherry blossom, and musical notes complete the immersive, festival-inspired design.

Warmer days are coming. Call up your girlfriends, book your tickets, and prepare to experience an adventure of a lifetime: it’s time for the summer festival to begin.

#EscadaSummerFestival #EscadaValley @EscadaFragrances

Available sizes : 30ml, 50ml, 100ml

 

 

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