Inside the imaginary futuristic Prada Labs, a team of researchers created a mysterious family of tiny creatures – the Pradamalia – by recombining the DNA and distinctive traits of the brand.

The Pradamalia are one part biological, one part technological and all parts Prada. Having escaped the labs, the Pradamania have arrived in Prada stores and at prada.com in time for the holidays.

The seven new creatures – Disco, Socks, Fiddle, Otto, Toto, Scuba, and Spot – each exhibit supernatural powers and a few glaring quirks. Raised in isolation within the austere confines of Prada Labs, each has a triangular Prada heart and a checker board patterned brain. Other Prada codes featured prominently in the Pradamalia morphology include metal studs, ombre tones, polished wood, printed lips, and the iconic Saffiano leather.

Individual Pradamalia can be found at Prada stores and prada.com in the forms of key chain tricks, earring sets, and necklace charms, in a range of sizes and materials. Each comes in a specialised package that offers extensive information on each individual’s unique anatomy, qualities, and behaviours, plus a note on their origins.