Kipling for cool kids: Back-to-School with Pyper, Starlie & Daisy Smith

Accessories brand Kipling readies for the end of summer with its 2016 Back-to-School campaign. The advertisements star models and sisters Pyper America, Daisy Clementine and Starlie Cheyenne Smith. If you didn’t know they are the sisters of top male model Lucky Blue Smith and band members of The Atomics…

The campaign, shot by fashion photographer Will Davidson, features sisters and rising top models Pyper America and Daisy Clementine Smith along with sibling band-mate and Atomics front-woman, Starlie Smith.

For its most anticipated season of the year, Kipling’s creative direction remains true to its ‘Make Happy’ sensibility while incorporating a minimalist look. The interpretation of the brand’s mantra is playfully illustrated through the product, movement and wardrobe in the campaign.

“We’re excited to reveal a fresh perspective for Kipling’s 2016 back-to-school campaign that is both relevant and uniquely own-able,” comments Nina Flood, president of Kipling North America. “With the Smith sisters, Will Davidson and the entire creative team, we’re proud of this campaign and believe it successfully illustrates our values – the celebration of happy moments, connections and individuality.”

Kipling’s 2016 back-to-school collection was inspired by an aesthetic forged through youthful, multicultural experiences — creating a cohesive, global celebration of the freedom to express oneself. Offering a wide range of backpacks, rolling cases and accessories in lightweight crinkle nylon, the collection offers something for everyone. The colour palette is deep with saturated tones and lively prints in both new and returning styles.

The 2016 back-to-school collection is available now online at Kipling-USA.com and in stores.