Unique activation space at JFK International Airport Terminal 4 offers travelling shoppers in duty-free the chance to shop and taste Rabbit Hole Whiskey for the first time.
Pernod Ricard Global Travel Retail (PRGTR) unveils a collaboration with DFS at JFK International Airport Terminal 4 to launch Rabbit Hole’s Kentucky Straight Bourbon Whiskey range for travelling shoppers in Global Travel Retail (GTR) for the first time.
The GTR launch comprises of four of Rabbit Hole’s stand-out bottlings, each of which is crafted with unique, malted grains and aged in toasted and charred barrels prepared over natural wood fires that yields an aroma, flavour, and complexity like no other. The American Whiskeys in the Rabbit Hole range include Boxergrail (Sour Mash Rye), Cavehill (Four Grain Triple Malt), Heigold (High Rye Double Malt) and Dareringer (Finished in Pedro Ximinez Sherry Casks).
To coincide with the GTR launch, in May, PRGTR and Rabbit Hole opened a specially designed activation space in Terminal 4 at JFK to offer shoppers and whiskey lovers the opportunity to sample the one-of-a-kind bourbons at a tasting bar, whilst learning more about the liquid.
Greg Ford, General Manager of the Americas at Pernod Ricard Global Travel Retail commented: “We’re thrilled to have partnered with DFS and JFK International Airport to launch Rabbit Hole Whiskey in Global Travel Retail for the first time. The launch and consumer activation at JFK enable us to continue to fuel the demand from consumers for North American Whiskeys and is just the beginning of our exciting plans for Rabbit Hole globally.”
Christophe Marque, DFS Group President Merchandising: “We are immensely honoured and proud to be the first travel retailer in the world to launch Rabbit Hole in collaboration with Pernod Ricard. This milestone signifies our collective commitment to providing exclusive experiences for our discerning customers as we embark on an exciting journey to introduce them to the exceptional world of Rabbit Hole’s impressive range of American Whiskey starting at the John F. Kennedy International Airport Terminal 4. Cheers to a successful partnership and looking forward to showcasing Rabbit Hole in more DFS locations around the world.”
Travellers can now visit the Rabbit Hole pop-up activation at Terminal 4 in JFK International Airport, Terminal 4 until 12th July 2023.
