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Raise a toast to GINDIA – India’s Craft Gin is coming to duty-free

Raise a toast to GINDIA – India’s Craft Gin is coming to duty-free

The birthplace of G&T finally stakes claim to the first Craft Gin made from 100% Indian botanicals.

The origin of Gin & Tonic takes us back to the times of the British East India Company in colonial India. At the time, malaria was a recurrent problem. In the 1700s, Scottish doctor George Cleghorn studied how quinine, a traditional treatment for malaria, could be used to prevent the disease.

The quinine was drunk in tonic water. However, the bitter taste was unpleasant. British service members in India in the early 19th century who were served a gin ration began to add a mixture of water, sugar, lime and gin to the quinine to make the drink more palatable. Thus the iconic Gin and Tonic cocktail were born. The sweet concoction grew on them, and as they say “the rest is history”. It explains why even today, the labels of your favourite Tonic waters read as ‘Indian Tonic Water’.

Now back to the present – ‘Gindia Original Craft Gin’ is the proud produce of Kerala, India. It is distilled from grain and billed as an “Indian Style Gin”. It’s an amalgam of both: classic gin botanicals and hand-picked Indian botanicals including Himalayan Juniper, Assam Tea, Green Cardamom, Black Pepper, Clove, Sweet Orange peel to name a few of the 23 botanicals that go into its production. These are just some of the botanicals which Portuguese explorer Vasco da Gama came in quest of when he sailed to the Malabar coast of Kerala, India in 1498.

Gindia – India’s craft Gin, is produced at Wild Tiger’s distillery in the state of Kerala on the banks of the pristine Bharathapuzha river, nestled in the Western Ghats of southern India. Founder of Wild Tiger Beverages, Gautom Menon says “We have been working on this for nearly two years with a scientific approach, and finally we go into full production in the New Year. We have been showcasing it to buyers in the duty-free industry, importers and distributors for a few months now, and the response has been encouraGINg. Already, we have confirmed listings with 8 out of the top 20 global duty-free operators for Gindia Original.”

Asked “Why a Gin now”? Gautom responds, “I conceived the idea of a ‘quintessential Indian gin’ in 2008, but first wanted to make our mark with Wild Tiger Rum. Like Rum, Gin evokes a seamless and spectacular story of India. India is the botanical capital of the world; no other gastronomy uses as many spices as Indian cuisine does. What’s more, gin is going through an extraordinary growth period worldwide.

“And, of course, India is the birthplace of the G&T. What was missing was a 100% made in India craft Gin, so now is a great time to introduce Gindia to the world. Our tagline, ‘GINtrinscially Indian Gin’, captures the attributes of this unique gin brand impeccably.

The stunning white bottle with a pearl look is made using recycled glass featuring a debossed outline in brushed metal. The patented bottle design depicts the key botanicals vibrantly, and all inks used are eco-friendly. It comes with a high-quality, embossed cork stopper.

‘Dia – The Gin Goddess’, who serves as the mystical mascot of the brand, is a fine work of intrinsic Indian illustrations using florid shades. She even has a signature cocktail named after her.

“I am delighted how the design and prototyping were conceptualised, evolved and brought to life, all done in-house by our two talented designers; Paul George (T-2) and Deva Selvaraj (T-3),” says Gautom. “We’ve put in countless hours together collectively, and the final result is an ‘objet d’art’ we can savour every bit as much as a GINdia & Tonic”.

As a company; Wild Tiger Beverages embraces Innovation and Social responsibility as its core values. The botanicals and spices are sourced from farmers and tribes across the length and breadth of the expansive country. Inclusive growth is a key focus of the company’s mission.

Gindia Original is bottled at 43% abv.
The retail price for Gindia Original in duty- free is US$39.95 for the Litre variant.

Initial launches will be supported with exquisite Gin Glasses as GWP and HPP promotions at select airport locations.

 

 

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