BUY Paris Duty Free ended 2017 on a high note with the sale of a very rare and exclsuive bottle of Scotch whisky – The Balvenie 50 Year Old (Cask 4570) – at Paris Charles De Gaulle airport.
This exceptional single malt whisky was listed by Lagardère Travel Retail for its Whisky Cellar section within the main liquor outlet at Paris CDG Terminal 2E (Air France hub) this summer.
The first retailer to list The Balvenie 50 (Cask 4570) through a European airport, BUY Paris Duty Free was delighted to sell the bottle to a customer from China within two months. A second bottle has now been ordered and is on display in La Cave à whisky while, thanks to this success, Lagardère Travel Retail has now additionally listed the Glenfiddich 50 Year Old and Glenfiddich Cask Collection Finest Solera, all displayed in individual glass display cabinets.
Additionally, Lagardère Travel Retail is launching the disruptive Glenfiddich Experimental Series with IPA Experiment and Project XX appearing on the shelves at Paris CDG this month. The most significant single malt launch for William Grant & Sons in a decade, the innovative Glenfiddich Experimental Series will be appearing at airports in Asia, the Middle East and Europe in early 2018 (see previous story on Duty Free Hunter)
William Grant & Sons Global Travel Retail Managing Director Ed Cottrell said, “This is a massively important result for us in our ongoing effort to drive the higher end range of our single malt whiskies in key strategic airports. It’s also testament to the strength of relationship we have with Lagardère Travel Retail and its prowess in connecting with high net worth passengers through a very distinctive rare and exclusive whisky offer via La Cave à whisky.”
Lagardère Travel Retail Sandrine Verrecchia-Godin, Senior Liquor category manager added, “We are committed to offering our customers a unique retail offer that reflects the diversity of our passenger profile. BUY Paris Duty Free, Paris CDG Terminal 2E, is an area within spirits section that is designed to offer a truly unique and extraordinary selection of whiskies to those passengers looking for ‘the outstanding’ and ‘the exceptional’. The Balvenie 50 is an incredible whisky and we are proud to have been the first retailer to successfully bring it into a European airport – proving that high-end spirits do have a place outside Asia. We’re equally pleased to extend that listing to include Glenfiddich 50yo and Glenfiddich Cask Collection Finest Solera– both of which further add to and improve the breadth of our offer in ultra-premium liquors.”
Copyright The Duty Free Hunter 2019