Rémy Cointreau Global Travel Retail has partnered with China’s leading travel retailer China Duty Free Group (CDFG) to open Asia’s first standalone airport pop-up store from the House of Rémy Martin. Until the end of June, travellers passing through Hangzhou Xiaoshan International Airport can immerse themselves in a unique Rémy Martin experience, aimed at cultivating the ever-expanding community of fine cognac connoisseurs in Asia.
In China, Rémy Martin cognac is known as “Rén Tóu Ma” (人头马): the centaur.
A NEW MILESTONE FOR RÉMY MARTIN
The eye-catching pop-up is located at the heart of the departures concourse in Hangzhou Xiaoshan, adjacent to the new CDFG main store, which opened in December 2018. As a buzzing travel hub serving one of the most vibrant and prosperous cities in China, Hangzhou Xiaoshan grew passenger traffic by +12.6% last year, according to Airports Council International, to now rank as one of the fastest growing airports in Asia.
AN IRRESISTIBLE INVITATION
Designed to attract, excite and engage travellers, the pop-up showcases the Rémy Martin range of Fine Champagne cognacs, with a focus on the iconic Rémy Martin XO. The elegant 36m2 space features hardwood floors and oak panels, adorned with shimmering champagne gold finishes. A golden Centaur statue welcomes guests into the House of the Centaur, where they begin their exploration of Rémy Martin’s exceptional roots. The dynamic greeting area was decorated with a special Chinese New Year theme over the festive period, that has transitioned into a Rémy Martin Club showpiece today.
A JOURNEY FOR THE SENSES
Moving through the space, guests are treated to a multi-sensorial nosing and tasting experience. The tasting table is the centrepiece, featuring an opulent offering of grapes, walnuts and white roses, fresh fruit and chalk stones, dried figs and apricot, cinnamon and cloves – a veritable feast for the eyes to whet the appetite before indulging in the sophisticated flavors and aromas of super-premium Rémy Martin XO. A dedicated team will guide travellers to discover all the depths and nuances of Rémy Martin’s prestigious cognacs with exquisite food pairings.
A UNIQUE, PERSONALISED GIFT
At the end of their journey through the pop-up, guests are given the opportunity to personalise the bottle-neck of any Rémy Martin XO purchased. This is complemented by an elegant gift wrapping service. This personalisation and gifting service sits in middle of a heritage area which creatively communicates the story of Rémy Martin’s exceptional roots: its terroir at the heart of Cognac; the talent of the Cellar Master Baptiste Loiseau; and the impact of time in producing exquisite fine champagne cognacs.
The Rémy Martin pop-up store will run in Hangzhou Xiaoshan International Airport until the end of June 2019.
Copyright The Duty Free Hunter 2019