Revlon will launch Love Is On, the brand’s first fragrance release in over almost 10 years.
Revlon is preparing to showcase its first fragrance launch in 10 years, Love Is On, at this month’s TFWA World Exhibition (the duty-free industry’s biggest business event of the year). Revlon say ‘Love Is On’ will form an key part of the brand’s strategy to further boost its marketing proposal of ‘romance is on, attraction is on and love is on’ – and to take the brand from its current high quality, yet affordable cosmetics company positioning to that of an all-round global beauty company.
The campaign announces Love Is On as a ‘seductive new scent – loved by women, irresistible to men.’ The 50ml EDT combines notes of Italian lemon and sweet berry. The juice is housed in a heart-shaped bottle and appears to float in its packaging.
The Love Is On name has been used for Revlon promotional activities since their brand relaunch in 2014, and most recently for their women’s health fundraising platform.
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