Rituals, Europe’s fastest growing beauty brand from the Netherlands, has officially unveiled singer and actress Wang Feifei as its first celebrity brand ambassador in Greater China. By appointing an ambassador, Rituals is committing to building brand awareness with the Chinese consumer and expanding its visibility in a market which the company entered just under a year ago.
As Rituals’ first Greater China brand ambassador, Wang Feifei shares the same values as the brand with her continued passion for life and her journey to living soulfully. In the spotlight, she is radiant and confident. Off the stage, she pursues her own personal rituals, has a strong love for life and is keen to share the Art of Soulful Living.
Wang Feifei personally focuses on the importance of feeling good and pampering the body and mind. This ties in with Rituals’ brand spirit – allowing for the little things in life to be filled with meaningful routines and finding happiness in the subtle and ordinary. As a loyal fan of the brand, Wang Feifei regularly shares her experience of using Rituals products on social platforms.
Chief Marketing Officer Lucas van Eeghen said, “We are very honored to invite Wang Feifei as the brand ambassador of Rituals Greater China. We believe that together we are able to showcase the Rituals mindset of slowing down and finding the luxury in your daily rituals while aiming to inspire you as well as make you feel good. Feifei embodies the Rituals lifestyle of ‘Happiness can be found in the smallest of things’ with her appreciation of loving a high-quality life and a deep understanding of the beautiful moments in expressing her art. We are happy to welcome Feifei to our Rituals Family.”
As a brand ambassador, Wang Feifei will use her own life philosophy to interpret Rituals’ classic series of body care, Private collection series of home fragrances, and The Ritual of Jing collection of products with sleep enhancing ingredients and fragrances.
Rituals Cosmetics in APAC
In June 2019, Rituals opened a warehouse facility and office in Hong Kong to support the brand’s growth plans across all channels in Asia – including travel retail, domestic and e-commerce. This was shortly followed by the opening of Rituals’ first Asia standalone store, in Hong Kong.
Currently the brand has three retail stores in the Hong Kong local market; two downtown duty free shop-in-shops in Hong Kong and three downtown duty free shop-in-shops in Macau. Rituals’ travel retail APAC presence also extends to South Korea, where the brand’s products are available through online and offline locations with Lotte Duty Free and The Shilla Duty Free. In China, Rituals sells its products on Tmall, WeChat and Little Red Book.
About Rituals Cosmetics
Rituals Cosmetics is the first brand in the world to combine home and body cosmetics. With an expansive product line including body care, home fragrances and soulwear collection, the brand transforms everyday routines into more meaningful moments. They are everywhere: at any given moment, or every single day, waiting to be discovered, eager to share the beauty within them. They are the seemingly meaningless moments we all tend to overlook. Rituals unveils these moments and reminds you to experience them with joy. Whether it’s taking a nice long bath or creating a homey atmosphere withthe rich scent of Asian incense, Rituals allows you to find happiness in the smallest of things. In 2000, Rituals opened its first store on Amsterdam’s Kalverstraat, followed by openings in vibrant cities such as London, Madrid, Antwerp, Paris, Lisbon, Berlin, Stockholm and New York.The luxury brand has over 800 stores, more than 2666 shop-in-shops and 5 city spas in 33 countries worldwide. Rituals Cosmetics has also seen significant growth in the duty-free and travel retail channel, with more than 350 airport shops and stores on more than 140 luxury cruise liners. For more information, visit Rituals.com.
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