Rituals, the lifestyle brand inspired by a ‘slow down’ philosophy, is continuing to grow its footprint in travel retail with its latest store openings at Václav Havel Airport Prague and Toulouse-Blagnac Airport.
Through its standalone stores at airports, Rituals is now at the forefront of the lifestyle category in travel retail, curating an assortment of products spanning numerous categories, including perfume and cosmetics, fashion and home. These stores deliver the ultimate Rituals experience – bringing the ‘slow down’ philosophy to life and offering the full lifestyle product assortment in a distinctive and engaging retail space.
The 92sq m store at Toulouse Airport officially opened on 22nd January and is Rituals’ biggest-ever in travel retail. The shop is part of the airport’s newly refurbished retail area in departures, directly after security.
The space invites travellers to discover Rituals’ entire lifestyle range, including the women’s Soulwear collection. Ideally suited to the travelling consumer, the Soulwear collection comprises comfortable garments which travellers can relax in during their journey and wear at their end destination to do gentle exercise such as yoga.
Rituals’ best-selling collections are available at the store, providing multiple gifting options to travellers: Ritual of Sakura, Ritual of Dao, Ritual of Ayurveda, Ritual of Happy Buddha, Ritual of Hammam, Ritual of Samurai, Ritual of Namasté. Also on offer is Rituals’ collection of Eau De Parfums – Oriental Essences – and its Home range of candles and fragrance sticks.
Visitors to the shop are greeted by fully-trained Rituals sales staff before being invited to the brand’s iconic Water Island to enjoy a complimentary hand massage ritual which utilises luxurious Rituals products.
In view of the high number of Chinese travellers at Toulouse Airport, Rituals has implemented Alipay and WeChat payment options to complement the regular card and cash methods.
The 52sq m store at Prague Airport, executed in partnership with Lagardère Travel Retail, officially opened on 23rd January 2019 and is located in Terminal 2.
Rituals’ best-selling collections are available to purchase along with the brand’s collection of Eau De Parfums, Home range of candles and fragrance sticks and Limited Editions.
The brand’s signature sakura tree features prominently by the entrance of the store, serving to remind travellers of the Asian wisdom and ancient traditions that inspire Rituals’ products. The brand experience is completed with complimentary hand massages that are available at the store’s Water Island.
Rituals Director Travel Retail, Neil Ebbutt, said: “These latest two openings add to the fantastic momentum we’ve been experiencing in Europe travel retail and we’re particularly excited to unveil our largest-ever travel retail store, at Toulouse Airport – a key milestone for the brand. A big space like this means we can offer travellers our full lifestyle product assortment, including Soulwear, and deliver the most complete expression of the Rituals brand.”
Ebbutt continued: “It’s our pleasure to partner with Lagardère Travel Retail to open yet another standalone store in travel retail. This format provides the ideal platform for us to deliver the full Rituals ‘slow down’ experience while showcasing our credentials as a true multi-category lifestyle brand.”
Copyright The Duty Free Hunter 2019