Rituals has joined forces with retailer Kappé Schiphol and Amsterdam Airport Schiphol for a two-month Christmas take-over campaign at the airport.
Running from 1st November to 31st December, the large-scale campaign includes both land side and air side locations at Schiphol. The initiative incorporates a number of exciting digital and physical retail experiences, such as pop-up stores, gift carts, digital advertising and a giant Christmas tree. With the campaign, the brand hopes to bring its philosophy of slowing down and enjoying the smaller moments of recharge and self care to the millions of travellers visiting Schiphol this holiday season.
The festive animation began on 1st November with Rituals taking over digital screens at Schiphol, showcasing the brand’s Christmas campaign video message. A giant Christmas tree fully decorated with Rituals products, complete with a scenting machine and Christmas music, joined the digital screens at Schiphol Plaza on 8th November. The land side digital advertising and Christmas tree are expected to be seen more than 6 million times a month.
On 1st December the festivities ramped up a gear, with the Christmas campaign extending to the lounges after security. At B&C Gates in Lounge 1, passengers who have forgotten to do their Christmas shopping can make last-minute purchases at their boarding gate from one of the luxury gifting carts offering gift sets. Large digital screens promote the last-minute luxury gifting Christmas Cart service.
Further gift purchasing opportunities are available at pop-up stores in Lounge 1 and Lounge 3. The pop-ups aim to offer the ultimate gifting experience and feature Rituals’ gift sets which all come with the brand’s new, sustainable 100% compostable inlays. Products from the brand’s best-selling rituals, Regular Home collection, Private Home collection are also available to purchase.
The Christmas spirit is also embodied in Rituals’ four stand-alone stores at Schiphol, which have been transformed to incorporate a warm, Christmasy atmosphere.
Kappé Schiphol Owner, Jacques Parson, commented: “We have been working together with Rituals to our full satisfaction for many years. We are excited about this first Christmas event in which all our Rituals shops are warmly decorated. Our staff will do their utmost to give the passengers the ultimate Christmas shopping experience with the beautiful Rituals products and gift sets.”
Amsterdam Airport Schiphol Director Consumer Products & Services, Tanja Dik, said: “During this festive season, we welcome travellers at our airport with a great Christmas ambience and assist them in finding the most wonderful gifts for their loved ones. In the true sense of giving, this campaign in partnership with Rituals and Kappé shows the power of working together to best service the customer.
“By engaging at all the traveller touch points we believe customers will have the best experience on their on wards journey from Amsterdam Airport Schiphol. By offering the possibility to do Christmas shopping at the gate, travellers are able to conveniently buy their presents just before boarding the plane.”
Rituals Travel Retail Director, Neil Ebbutt, said: “We’re delighted to unveil our 2018 Christmas airport take-over on our home turf here in Amsterdam. The campaign is a prime example of a great multi-brand partnership in action, which sees the coming together of three Dutch companies who are all aligned in their mission to create memorable experiences for passengers.
“Through this festive campaign, we aim to create memorable, meaningful moments which enhance the passenger experience. Every time a traveller looks back at their picture in front of the decorated Christmas tree, they will be reminded of where their journey started or ended – at Schiphol Amsterdam.”
Ebbutt concluded: “With such large-scale visibility, we are able to reach millions of travellers who are passing through Schiphol this festive season and we invite them all to experience a slice of Rituals’ ‘slow down’ philosophy and to share this with friends and family.”