Sephora opens pop up stores at Abu Dhabi Duty Free, in partnership with DFS and Sephora. The pop ups are said to be the world’s first Sephora stores in an airport location.
The stores, which will be open at Terminal 1 and Terminal 3 between August 1st and October 31st, will providean unparalleled assortment of beauty products representing Sephora’s own private label range “Made In Sephora”.
The addition of Sephora to the roster of brands on offer at Abu Dhabi International Airport is consistent with the company’s objective of delivering an outstanding passenger experience. Beauty and Fragrance was the biggest selling product category in 2014, with a 31% share of Duty Free turnover, helping to increase overall annual sales by almost 10%.
Owned by Louis Vuitton Moet Hennessy (LVMH), the world’s leading luxury goods group, Sephora is not only the leading chain of perfume and cosmetics stores in France, but also has a powerful beauty presence in countries around the world. It features an ever-increasing amount of classic and emerging brands across a broad range of product categories including skincare, fragrance, body, and haircare, in addition to its own private label. The brand operates approximately 1,900 stores in 29 countries worldwide, including 24 stores in the Middle East.
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