Shiseido brings eyes into sharp focus

Shiseido brings eyes into sharp focus

Here’s your first look at the Shiseido Eye Momentum Collection created in collaboration with calligrapher Nicolas Ouchenir.

The entire Shiseido Fall 2017 makeup collection draws its inspiration from the art of calligraphy and focuses on three points: precise application, smooth textures and deep colours. The collection launched in early July and should be on counter in selected airports around the world. Here are the details of the whole collection:

Shiseido Eye Momentum Fall 2017 Collection

Shiseido Paperlight Cream Eye Colour
A cream eye colour with a matte yet translucent finish for vibrant colour with just one coat. This uniquely transparent, matte eye shadow inspired by Japanese Washi paper delivers airy soft, rich colour to lids in one coat. Comfortable texture in a crease-resistant formula. This unique cream eye colour can be applied for a delicate, feather-light finish or layered for a bolder, more saturated pigment.

Hisui Green
Sango Coral
Shobu Purple
Usuzumi Beige Grey
Nobara Pink


Shiseido Instroke Eyeliner
Inspired by the ink used in Japanese calligraphy, Sumi ink, this intense, highly pigmented, water-resistant gel eyeliner lets you draw your desired lines effortlessly in one stroke. Defines bold or delicate lines without creasing, blurring, skipping or smudging. Achieve a perfectly smooth line that doesn’t fade.

Empitsu Gray
Kon-ai Blue
Kuromitsu Brown
Nasubi Purple
Shikkoku Black
Shinrin Green

Shiseido Instroke Eyeliner Brush
An angled eyeliner brush with the perfect shape, stiffness, length and thickness for the ideal line each time you apply. Made in Japan, the brush applies desired lines from delicate to bold with a simple stroke and features an angled handle for ease and stability. Ideal for beginner or advanced application, the unique brush allows for easy application, even along the smallest areas around the eyes.

See more at Shiseido

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