Shiseido Travel Retail has unveiled six boutiques at the iconic China Duty Free Haikou International Duty Free Shopping Complex, bringing a differentiated and unique Japanese beauty shopping experience to the world-class lifestyle and retail development.

Underpinned by personalization, digital engagement and the Japanese spirit of Omotenashi, the new stores showcase distinctive design concepts and exclusive offerings for Chinese travelers, rooted in the innovation of SHISEIDO, Clé de Peau Beauté, THE GINZA, IPSA, ELIXIR and NARS. The historic openings reinforce Shiseido Travel Retail’s longstanding partnership with China Duty Free Group, and mark key milestones for the development of the company’s prestige skin beauty brands in the travel retail channel.

Debuting its largest flagship boutique in travel retail, SHISEIDO captures attention with an eye-catching shopfront across 198sq m of space. Embodying the brand’s ‘ALIVE with Beauty’ store design concept, the boutique features bespoke elements such as the elegant chandelier centerpiece with its graceful rippling water effect. Consumers can enjoy a lounge service to discover SHISEIDO’s most luxurious skincare line, Future Solution LX, or self-explore other travel-exclusive products. For a touch of personalization, they can also experience the Japanese art of furoshiki gift wrapping featuring a selection of limited-edition furoshiki prints available exclusively at the Haikou location.

Clé de Peau Beauté makes an exquisite luxury statement with its first Radiant22 boutique concept in travel retail, designed to be an uplifting place to discover one’s own radiance through curated product discovery, storytelling and digital engagement. With its unique façade and full-length window dressing, the 130sq m boutique is a welcoming space with a private VIP area for in-depth personal consultations and pampering treats, elevating the radiant touch of luxury offered to consumers. Interactive features to facilitate self-browsing include a sophisticated play table where shoppers can test hero products and experiment with makeup looks via the virtual makeup try-on.

Timeless and modern, THE GINZA boutique draws shoppers with its minimalist and high-fashion aesthetic, rooted in the brand concept: ‘Skin’s Haute Couture’. Infused with THE GINZA’s signature Linden flower scent, the boutique immerses shoppers in a relaxing ambience and brings the brand story to life through elegant and expressive imagery inspired by the brand’s iconic Hybrid Gel Oil and the gridded cityscape of Ginza, Tokyo. Shoppers can self-discover the premium, tailormade skincare range or receive a more intimate and personalized beauty consultant service in the private VIP room, which will also host regular VIP events.

In a bold arrival, IPSA’s first boutique in travel retail presents a standout bespoke concept designed exclusively for Haikou. With retailtainment at its heart, the boutique invites shoppers to experience IPSA’s universe of personalization and simplicity through an immersive and visually compelling showcase of the bestselling The Time Reset Aqua and Metabolizer lines. Digital elements such as the giant LED column with synchronized light-changing pillars and interactive screens engage shoppers with custom content and gamification that change with the seasons. For the first time in travel retail, IPSA is offering customers furoshiki wrapping as an exclusive gift with purchase. To celebrate the opening, IPSA will launch the Aqua Play Art campaign, comprising on-counter animations and KOL engagement, from December 2022.

Built on more than 30 years of collagen science, ELIXIR comes to life for shoppers through an elevated design inspired by the brand concept of ‘Pearl Glow Skin’, or TSUYADAMA – the natural glow on the cheeks resulting from firm and translucent skin. Featuring soft lighting, pearlescent textures and champagne gold accents, the chic environment showcases ELIXIR’s bestselling and travel-exclusive skincare products in dedicated spaces for an effective shopping experience.

The first location in travel retail to launch the new NARS next-generation store concept, the NARS boutique at Haikou greets shoppers with a bold design anchored by a multi-colored, glowing façade – this non-stop illumination continues throughout the space, with dynamic color variations and seasonal changeovers. A self-discovery table takes center stage in-store, enabling shoppers to self-explore the product range and create their own unique beauty looks, supported by a virtual try-on experience. To mark the opening, the boutique will offer complimentary makeup services to customers with a minimum purchase throughout December 2022.